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AWS for Software Companies Podcast

Ep158: From Data Chaos to Data Ownership: Rethinking Observability with Coralogix

15 Oct 2025

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Coralogix CEO Ariel Assaraf reveals how their observability lake lets companies own their data, reduce costs, and use AI agents to transform monitoring into actionable business intelligence.Topics Include:Coralogix solves observability scaling issues: tool disparity, sprawling costs, limited control.Streama parses data pre-ingestion; DataPrime queries directly on customer's own S3 buckets.AI will generate massive unstructured data, making observability challenges exponentially worse.CTOs should ask: Can observability data drive business decisions beyond just monitoring?Observability lake lets you own data in open format versus vendor lock-in.OLLI designed as research engine, not another natural language database interface.Ask business questions like "What's customer experience today?" instead of technical queries.Trading platform unified tools, reduced resolution time 6x, now uses for business intelligence.Future: Multiple AI personas, automated investigations, hypothesis-driven alerts without human prompting.AWS partnership enables S3 innovation, Bedrock models, and strong co-sell growth motion.Data sovereignty solved: customers control their S3, remove access anytime, own encryption.Business data experience will match consumer AI tools within two years fundamentally.Participants:Ariel Assaraf – Chief Executive Officer, CoralogixBoaz Ziniman – Principal Developer Advocate - EMEA, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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