Executives from ServiceNow, TwelveLabs, and AWS share unfiltered lessons on organizational change, data strategy, and best practices for scaling AI products worldwide.Topics Include:Three panelists explore scaling and monetizing agentic AI products.ServiceNow built entirely new prompt engineering roles from scratch.Evaluations-first culture replaced traditional QA — a major mindset shift.TwelveLabs' "Tokens Never Sleep" initiative broke down team AI resistance.Unlimited token usage revealed how underused AI actually is.Rich: the competitive window for acting on AI is closing.ServiceNow's DART program governs customer data for evaluation only.Enterprise data governance is fundamentally different from consumer companies.Disorganized internal data breaks agentic systems — structure comes first.Your data, not your model, is your competitive advantage.Krish's surprise: enterprise governance made model training nearly impossible.Jae: powerful AI tools erode human opinions faster than expected.Rich: boardroom-to-shop-floor AI adoption is unlike any previous wave.Customers began favoring velocity after watching competitors win with it.ServiceNow shipped agents at 20% resolution — then iterated upward.Focus early agents on reversible, low-risk, two-way-door actions.AWS tracks internal AI adoption in a structured weekly mechanism.TwelveLabs' two models power sophisticated video RAG workflows at scale.A Hollywood studio cut full episodes to four minutes using them.Voice agent worked perfectly in demos — broke immediately in production.Customers now measure how fast a product is getting smarter.Future-proofing infrastructure is every product leader's top anxiety today.MCP and A2A enable message-passing — but deeper problems remain.Semantic mismatch, agent identity, and trace governance remain unsolved.Tiered autonomy, trust, and data foundations define who ultimately wins.Participants:Krish Ganapathy | VP, AI Science, Architecture and Tools, ServiceNowJae Lee | CEO & Co-Founder, TwelveLabsRich Geraffo | Vice President & Managing Director, North America, AWSModerator: Connie de Lange | Marketing Director, North America, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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