In this episode of the Azizi Podcast, Samir Azizi welcomes Mike McFarthing, Chief Commercial Officer at Terranova Aerospace and a globally experienced innovation specialist. Known for his expertise in turning big ideas into commercial successes, Mike dives deep into strategies for overcoming objections, building impactful brands, and leading with conviction in challenging environments. Mike shares fascinating stories from his career, including helping inventors reframe challenges, pitching to tough investors, and navigating the complexities of industrial and technical markets. Learn how to manage team dynamics, use tactical empathy, and harness the power of storytelling to break through barriers and secure support for your vision. This episode is packed with insights on leadership, innovation, and effective communication that can elevate your career or entrepreneurial journey. Tune in now for actionable advice and inspiring stories from a global business leader! 👉 Subscribe for more inspiring episodes: https://www.youtube.com/@azizipodcast Connect with Mike McFarthing: https://www.linkedin.com/in/mike-mcfarthing-41a849176/ Buy Mike's Book: https://a.co/d/almuy62 Connect with Samir Azizi on LinkedIn: https://www.linkedin.com/in/samirazizi/ Follow Samir Azizi on X: https://twitter.com/AdoubleZI Subscribe on Spotify: https://open.spotify.com/show/3FDd0dQi8vvTnQz5h5QwAz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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