It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist Ana Andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth. CHAPTERS: 00:00 – Introduction 01:00 – The Turkey Meatballs and the Arugula Meme 05:30 – Inside the Jade Egg Era of Goop 09:30 – The Trae Stephens Interview and the AI Weapons Controversy 18:00 – The 51 Park Israeli Real Estate Ad and the Backlash 21:00 – The Three Pillars of the Gwyneth Brand 24:30 – Is Goop Still Relevant? 26:00 – Why Goop Kitchen Is Struggling in New York 31:00 – Is Gwyneth an Asset or a Liability Now? 34:00 – Can Kinship Ventures Actually Succeed? 📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe Amy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774 Follow Ana Andjelic: 📸 Instagram: https://www.instagram.com/ana_andjelic/ ↳ Sociology of Business: https://andjelicaaa.substack.com/ 🎙️ Hitmakers podcast: https://open.spotify.com/show/3pmW3iyjF9pl65QgVcabPK Learn more about your ad choices. Visit megaphone.fm/adchoices

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