Rourke Heath runs Gen HQ, one of the biggest creative AI education platforms, and work with companies like North Face, Vans, and Timberlands on how to use AI in their creative workflows.In this conversation, he breaks down his entire content pipeline (97 pieces a month with 3 editors), AI pre-production for client work and why he believes editors are the new creative directors.Learn Unreal Engine in 14 Days - $300 OFFhttps://join.baddecisions.studio/c/podcast?discounts=PODCASTChapters:00:00 Intro00:53 Why one-man-band AI creators won't last06:09 How AI is replacing storyboard artists in pre-production09:16 What we taught North Face about creative AI11:44 The exact AI pipeline for client work01:04:30 What makes a good story — and why the room went silent01:07:37 AI content is already everywhere and nobody noticed01:14:25 How to produce 97 pieces of content a month01:20:17 AI consulting is $125,000 a day01:22:32 Kids on Fortnite making hundreds of thousands with AI01:24:42 World building is next after image and video peaks01:31:21 The pendant that remembered everything — then Meta killed it01:34:25 Sci-fi writers decide the future, engineers build it Connect with Rourke Heath:Instagram: https://www.instagram.com/rourkeheath/LinkedIn: https://www.linkedin.com/in/rourkeheath/If this podcast is helping you, please take 2 minutes to rate our podcast on Spotify or Apple Podcasts, It will help the Podcast reach and help more people!Spotify - https://open.spotify.com/show/12jUe4lIJgxE4yst7rrfmW?si=ab98994cf57541cfApple Podcasts (Scroll down to review)- https://podcasts.apple.com/us/podcast/bad-decisions-podcast/id1677462934Join our discord server where we connect and share assets:https://discord.gg/zwycgqezfDBad Decisions Audio Podcast:Spotify, Apple Podcasts and Google Podcasthttps://podcasters.spotify.com/pod/show/badxstudioIf you wanna see us to do cool things follow us here too:Instagram: https://www.instagram.com/badxstudio/Twitter: https://twitter.com/badxstudioTikTok: https://www.tiktok.com/@badxstudioLinkedIn: https://www.linkedin.com/company/badxstudioOur personal handles:https://www.instagram.com/farhad_baddecisions/https://www.instagram.com/faraz_baddecisions/https://www.linkedin.com/in/farhadshababi/https://www.linkedin.com/in/farazshababi/#AICreative #AIPreProduction #ContentPipeline #CreativeAI

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