Be The Girl Podcast
Episode 20: Creating a beauty brand that transforms your morning routine with Michelle Hu, founder of Étoile Collective
18 Aug 2020
Welcome back to Be the Girl Podcast, my guest today is Michelle Hu, founder of Étoile Collective. Michelle launched this chic, contemporary and much needed business concept in 2016. With a background in commerce, Étoile Collective (meaning star in French) was a marriage of Michelle’s two greatest loves, business and beauty. Étoile Collective makes every beauty-lovers dream set-up an attainable reality. With a wide selection of luxurious vanity mirrors, chic furniture staples, acrylic make-up organisers and large and small make-up bags, you too can level up your beauty game by having impeccable lighting and an organised space. I spoke with Michelle all about creating the business while working full time in banking, we dive into the inspiration behind the brand, Michelle's key move to full time in the business and how this was essential to growth, plus goals for the rest of 2020 while having to change plans and course with the current operating environment. This episode has something for everyone - whether you are a side hustler, woman in business, beauty lover or are after some motivation and inspiration! Étoile Collective is truly a solution-based business that offers style and comfort to every beauty lover. Getting ready has never looked or felt so good! Let's get into it... Follow Be the Girl Podcast, The Daily Pretty and your host, Hayley Payne Find knowledge and empowerment and visit our online store at thedailypretty.com and sign up to our newsletter for 10% off babes! x
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