Show notes
Susan shares her exciting plans for 2026, including her move to Majorca and the launch of a new mastermind program designed for salon and clinic owners looking to elevate their businesses. Susan discusses the importance of having a clear vision and strategy, emphasising the unique elements of her mastermind that combine one-on-one coaching with group collaboration. She explains her trademarked stable business formula, which focuses on creating a scalable and saleable business, and highlights the transformative results her clients have achieved. Listeners will gain insights into the significance of clarity in business, the benefits of community support, and how to create a business that aligns with their lifestyle and aspirations.
KEY TAKEAWAYS
Vision First Approach: Establishing a clear vision is crucial for business success. Without it, businesses can become chaotic, and owners may struggle to articulate what they truly want. Clarity in vision allows for tailored strategies that align with personal and professional goals.
Mastermind Program: A new mastermind program is being launched to support salon and clinic owners looking to elevate their businesses. This program combines one-on-one coaching, group sessions, and a structured framework to help participants achieve their unique business goals.
Stable Business Formula: The stable formula, which stands for Systems, Trust, Adaptability, Branding, Links, and Education, is designed to create a balanced and scalable business. Implementing this formula can lead to significant transformations in business performance and owner satisfaction.
Work-Life Balance: The importance of creating a business that fits into one's lifestyle is emphasised. Business owners should not feel trapped by their businesses; instead, they should design their operations to allow for personal freedom and well-being.
BEST MOMENTS
"The mastermind is predominantly for salon owners, clinic owners, aesthetic clinic owners who have already created a business and want to take it to the next level." - Susan
"Without a vision, you're just creating chaos quite often. You need to have that clarity." - Susan
"You can literally create what you want. I work with a business where the salon owner works on their own, one week on, one week off." - Susan
"You are not your business. Your business has to be something that just funds your lifestyle and creates and enhances the life that you want to live." - Susan
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.
Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.
Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.
She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.
Susan's expertise continues to shape and elevate the beauty industry worldwide.
USEFUL LINKS
https://susanroutledge.com
https://www.instagram.com/susan_routledge/
https://www.tiktok.com/@beautybusinessmatters
https://marketing.susanroutledge.com/beauty-and-the-best-chapters
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/