Behind the Scenes of Electrolysis: Insights into Treating Complex Skin Conditions and Building Client Trust

Susan welcomes Natalie Jackson, the 2025 Professional Beauty Electrologist of the Year at NJ Skin Clinic. Natalie shares her inspiring journey into the world of electrolysis, detailing her initial reluctance towards the discipline during her training in beauty therapy, which began in 1989. As she recounts her experiences, Natalie highlights the transformative power of advanced cosmetic procedures and the profound impact they can have on clients' self-esteem. The conversation delves into the evolution of her career, from working in a salon to establishing her own business, and the challenges she faced along the way, including balancing motherhood with her professional aspirations. With a focus on the importance of specialisation and high standards in the beauty industry, Natalie discusses her commitment to continuous learning and her passion for helping others. KEY TAKEAWAYS Journey into Electrolysis: Natalie's career in beauty therapy began in 1989, where she initially struggled with electrolysis but eventually fell in love with the profession, particularly the impact it had on clients' self-esteem. Specialisation and Expertise: Over the years, Natalie has specialized in advanced cosmetic procedures, particularly in electrolysis, which has become increasingly popular as an alternative to laser treatments. Her focus on this niche has established her as a trusted expert in the field. Client Impact: The transformative effect of her work on clients is a significant motivator for Natalie. She shared poignant stories of clients whose self-esteem improved dramatically after receiving treatment for conditions that affected their appearance. BEST MOMENTS "I think when you become good at something, you then start to love it, you know, and that's what happened." - Natalie "Electrolysis is one of beauty's best kept secrets, you know, it's such a skill." - Natalie "It's finding someone that's hard because there aren't many of us that have done that advanced training or have the years of experience." - Susan "I think specialising, it's like a secret power, really. It's scary to do, but you can't live your life for other people." - Natalie HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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