DESCRIPTION Susan sits down with Verity and Lauren from Mary Haworth Beauty Culture, a family-run UK salon with a 70-year legacy, potentially the country’s oldest. They explore the inspiring history of the salon, founded by Verity’s grandmother, a pioneering female entrepreneur in the 1950s. Verity and Lauren share stories of her innovative spirit, the evolution of beauty treatments, and the importance of strong team culture. The discussion highlights the salon’s commitment to quality and client care, the introduction of new services, and plans to celebrate the anniversary with community events. KEY TAKEAWAYS Legacy of Mary Howarth Beauty Culture: Founded in 1955, the salon has evolved over 70 years, maintaining a focus on everyday women and exceptional client care. Family Involvement: Multi-generational leadership ensures the salon’s values and culture are preserved, with Verity and Lauren continuing the family tradition. Community and Client Relationships: Long-lasting client connections are central, strengthened through events and local collaborations. Adaptation and Growth: The salon embraces new trends, treatments, and technologies while preserving core services like electrolysis, facials, and manicures. Continuous learning keeps them relevant in the industry. BEST MOMENTS "My Nana opened in 1955, aiming to deliver beauty treatments for the normal woman. She had a real way with her; her professionalism was up there." – Verity "I realized while on maternity leave that I had all these ideas on how we can take the business into the future. I feel excited." – Lauren "She wanted to give, which our industry is that. She realized she was helping them and did a lot of treatments for no charge." – Verity "It's important to stay relevant in order to move the business forward. Even the smallest idea can help propel things and bring new clients." – Lauren HOST BIO Susan Routledge has over 38 years of experience in the beauty industry as a multi-award-winning salon owner, international business consultant, speaker, and awards judge. She founded the Beauty Directors Club, the “Salon Success Freedom” online program, and her 36-year-old clinic in Co. Durham, now the largest independent beauty salon in Northeast England. Creator of the STABLE business formula and author of The Little Book of Client Retention and Beauty And the Best 1 & 2, Susan serves on the BABTAC Professional Board and PHAB Service Stars advisory board, shaping the global beauty industry. USEFUL LINKS Website: ⁠https://susanroutledge.com⁠ Instagram: ⁠https://www.instagram.com/susan_routledge/⁠ TikTok: ⁠https://www.tiktok.com/@beautybusinessmatters⁠ Podcast Chapters: ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSOR Phorest: ⁠https://www.phorest.com/⁠ Form: ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ Brought to you by Disruptive Media: ⁠https://disruptivemedia.co.uk/⁠

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