DESCRIPTION Susan welcomes the incredibly special guest James Knight, the founder of IMA, a universal colour-based language designed to help people connect and understand one another better. Celebrating 50 years since its founding, James shares the fascinating origin story of iMA, which grew from his time at the Dale Carnegie organization and his desire to effectively "look at things from the other person's point of view". He breaks down the four IMA High Colours (Blue, Green, Red, and Yellow) and how identifying a person's core colour is the key to their systematic comfort zone, influencing their thinking, decisions, emotions, and expectations. Discover how IMA, despite its simplicity, is a powerful tool with global reach for building peak performance teams, enhancing relationships, and reducing stress by helping people connect with the 75% of the world on a different "wavelength". KEY TAKEAWAYS IMA is a universal colour-based language created by James Knight to help people connect and communicate more effectively. The system was born from James's early career at Dale Carnegie, where he sought a way to apply the principle of "look at things from the other person's point of view". Despite 8 billion people on the planet, there are only four "comfort zones," or IMA High Colours, which determine a person's most comfortable way of thinking, deciding, and managing emotions. The acronym IMA stands for Identify the colour, Modify the message, and Adapt the treatment (or Appreciate the differences). The beauty industry is noted to have a high tendency of High Blue individuals due to their nurturing side and brilliance in being great listeners and devoted friends. BEST MOMENTS "My job was to organize classes for the Dale Carnegie courses for their public speaking course... Rule number one of How to Win Friends and Influence People is to become genuinely interested in others." "Although there are some now 8 billion people on the planet, there are not 8 billion comfort zones. There are only four..." "People tell me the reason they like I'm a is because it's simple, but it goes deep. It's got universal applications and it's got a global reach to it as well." "The bad news is, 6 billion people on the planet are on a different wavelength than us. And when people are different, they have trouble connecting..." HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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