Show notes
In this episode of "Beauty Business Matters," Susan Routledge sits down with Andrea Simpson, a remarkable beauty therapist and mentor, to discuss her unconventional journey from the British Army to the beauty industry. Andrea shares her inspiring story of transformation, detailing her experiences in various roles, including her time as a national trainer for prestigious spas and her successful establishment of a skincare centre. The conversation delves into the importance of personal connection with clients, the power of touch, and the significance of tailored treatments. Andrea also highlights her achievements, including her recognition as an advanced therapist in the Fab Service Stars and her new venture, The Facial Mentor, where she aims to empower other therapists to elevate their practices. This episode is filled with valuable insights and golden nuggets for anyone in the beauty industry looking to enhance their client experience and business success.
KEY TAKEAWAYS
Personal Connection is Essential: Building a strong connection with clients is crucial.
Holistic Approach to Treatments: Treatments should not be viewed as isolated events. Instead, they should be part of a continuous journey that includes personalized consultations, home care recommendations, and follow-ups to ensure clients achieve the best results.
Manifestation and Opportunity: The importance of manifesting one's goals and being open to opportunities is highlighted.
Education and Mentorship: Continuous learning and sharing knowledge with others in the industry is vital.
Exceptional Customer Service: Striving for excellence in customer service, akin to the standards of luxury brands, can set a business apart.
BEST MOMENTS
"I always want to know that whatever I'm doing for your skin today, if I bumped into you 20 to 30 years down the line, that I look at you and I know for a fact that I've done everything with the best integrity."
"You were a victim of your own success. The hours that you were working weren't sustainable."
"It's never just a facial. Every decision I make, every brand I work with, every treatment I do, all my clients, anything... those five little words are everything."
"Listening is everything. I watch people's body language... it takes it to another dimension completely."
"I think it gives sometimes the opportunity to come out of the industry and some people to probably change careers that they would never maybe have done before."
SPONSOR
https://www.phorest.com/
https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.
Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.
Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.
She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.
Susan's expertise continues to shape and elevate the beauty industry worldwide.
USEFUL LINKS
https://susanroutledge.com
https://www.instagram.com/susan_routledge/