In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building a thriving skin clinic, the importance of education in the industry, and the emotional connections she forms with her clients. Amanda emphasizes the significance of specialization and thorough training, urging aspiring beauty professionals to find their niche and invest in their education. KEY TAKEAWAYS Passion for Skin Health: The journey emphasizes the importance of being passionate about skin health and the emotional impact it has on clients. Education and Specialisation: There is a strong belief in the necessity of thorough education and specialization within the beauty industry. Client Relationships: Building strong relationships with clients is essential. Regular follow-ups and personalized consultations help ensure clients are using products correctly and maintaining their skin health, which fosters trust and loyalty. Holistic Approach: A holistic approach to skincare is advocated, which includes not only topical treatments but also nutritional advice and lifestyle changes. BEST MOMENTS "I think it's really sad if people go to work and don't thoroughly enjoy what they're doing. Everybody's got their speciality, so I would always encourage people to pick that speciality and follow their dream." - Amanda "If you want to be a skin specialist, which is fabulous and the best job in the world, go away and do the learning and do it because everyone can do it." - Amanda "I always say to them, you know, you could have the fanciest facial in the world, but if you're going to go home and use a baby wipe and lay in the sun, then we're going to go backwards." - Amanda "It's very easy to put that first in your body and your mind and everything second to that. And your body eventually will go like, I've had enough. I'm stopping you now." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters https://www.instagram.com/skin_revolution_uk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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