Are you struggling to scale your aesthetic practice, or wondering how to actually use artificial intelligence without creating more work for yourself? In this episode of Beauty Bytes, I am joined by Annie Robertson Hockey, the President of Skytail Group and former co-CEO of a nationally chartered infrastructure bank. Annie brings her incredible Silicon Valley experience and Stanford Business School background to the aesthetic industry to share her top strategies for business growth and technological integration. We discuss the critical mental shift doctors must make to become successful CEOs, including how to take yourself out of the equation by building standard operating procedures (SOPs) that can scale your business two, five, or ten times its size. We also dive deep into the responsible use of AI in your practice. Annie explains why you should treat AI like a fresh, eager college graduate, allowing it to automate rudimentary tasks so your brain can focus on critical problem-solving and high-level strategy. We cover how to prompt tools like Claude to teach you about their own systems, and how integrating platforms like Illume and Corral Data over your EMR can instantly surface powerful revenue analytics without needing a dedicated data team. Guest Information:Annie Robertson Hockey is the President of Skytail Group and an experienced Silicon Valley entrepreneur and board member.

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