Episode 27 Sustaining Your Beauty Business

Facing this challenging time is hard enough and having a business to take care of requires an extra amount of your effort, time, and focus to sustain you throughout this tough journey. Nonetheless, given the situation as it is; being reactive would not help at all. One is encouraged to be proactive because when you become such there is more you can do to help sustain your business rather than contribute to its undoing. It is never a good idea to stop doing your marketing especially at this time when your clients and customers need your presence. This is the best time to step up your marketing. You need to be thinking outside of the box or else your business will suffer. And that is the farthest we want to happen now. There has to be a whole lot of marketing strategies and techniques we need to employ. It has been said that desperate times call for desperate measures but this is never to be the case at this moment. Don’t be someone giving in to emotional discount. Once you do, there will come a point that your business will become a cup that runneth empty. And you don’t want that at all, for you are in for the long haul. Your steps should be pointing out to that long term goal. This is the best time to do your discounts strategically.  This episode is what exactly this is for. 

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