Beauty Marketing Simplified podcast

Episode 161: 5 Unpopular Truths (& a bit of motivation)

24 Apr 2024

Contributed by Lukas

What you will learn from this episode:   What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Go...

Episode 160: Business Perks: Free First-Class Flights and Travel

16 Apr 2024

Contributed by Lukas

What you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and st...

Episode 159: The Power of Mentorship: with Beauty Boss Jennie Hagerbo

22 Feb 2024

Contributed by Lukas

What you will learn from this episode:  How to overcome self doubt and navigate indecision  The transformative business journey of beauty entrepren...

Episode 158 - Ideas for Valentine's Day Promotions

07 Feb 2024

Contributed by Lukas

What you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referr...

Episode 157: The 2024 Q1 Profit Plan

01 Feb 2024

Contributed by Lukas

What you will learn from this episode: How to set the stage for a successful 2024  The importance of setting audacious goals and the mindset needed ...

Episode 156: Fresh Start Energy: Harnessing Momentum for Success

16 Jan 2024

Contributed by Lukas

What you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology...

Episode 155: The Unexpected Uses of AI

25 Dec 2023

Contributed by Lukas

What you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how...

Episode 154: Diagnosing a sales problem

15 Nov 2023

Contributed by Lukas

What you will learn from this episode:  Using "sales" as a powerful tool in your beauty business' success  Learn the 3 things that will limit your ...

Episode 153: Redefining Apprenticeship & Mentorship with Amber Guthery

12 Oct 2023

Contributed by Lukas

What you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adap...

Episode 152: Lifecycle Thoughts and Inner Reflections

02 Oct 2023

Contributed by Lukas

www.aprilmeese.com/elevate23   What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcom...

Episode 151 - Evolution in the PMU Industry: An Interview with Beauty Boss Shauna Magrath

19 Sep 2023

Contributed by Lukas

What you will learn from this episode: The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can trans...

Episode 150: Business & Financial Planning for the Long Term: Interviewing Beauty Boss Leann La

12 Sep 2023

Contributed by Lukas

What you will learn from this episode: Learn the key to having strategies and systems in your beauty business Hear about the need for financial ...

Episode 149: How to create consistent demand

22 Aug 2023

Contributed by Lukas

What you will learn from this episode:   Learn how to express your value and overcome price objections (even in a recession)   Hear about the ess...

Episode 148 - Scaling Secrets for Beauty Business with Michelle from Mish Esthetics

09 Aug 2023

Contributed by Lukas

What you will learn from this episode:   Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.   Dis...

Episode 147 : Blazing Your Own Path with Tamia Haynes

28 Jul 2023

Contributed by Lukas

What you will learn from this episode:   Discover the mindset to overcome obstacles and push you towards your goals Understand imposter syndrome ...

Episode 146: 2nd Most Critical Part of Marketing–the Headline and Hook

17 Jul 2023

Contributed by Lukas

What you will learn from this episode:   Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention.   Hea...

Episode 145: Powerful Video Collaborations

10 Jul 2023

Contributed by Lukas

What you will learn from this episode: Discover the transformative power of video collaborations for increasing the visibility of your beauty busine...

Episode 144: Secrets to Successful Video Messaging

04 Jul 2023

Contributed by Lukas

What you will learn from this episode: The three pillars of trust and key elements for your brand messaging  The importance of repeating your cor...

Episode 143: Getting Clients with a Small Audience Following

27 Jun 2023

Contributed by Lukas

What you will learn from this episode: Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong c...

Episode 142: Mastering Brand Identity with Anastasia Karina

16 Jun 2023

Contributed by Lukas

What you will learn from this episode: Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafti...

Episode 141: AI to Transform Your Business with Cutting-Edge Technology

06 Jun 2023

Contributed by Lukas

What you will learn from this episode: Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessit...

Episode 140: Scalp Micropigmentation Industry Evolution with Steven Greitzer

30 May 2023

Contributed by Lukas

What you will learn from this episode:   Discover Scalp Micropigmentation's role in the beauty industry   Hear how to manage different projects i...

Episode 139: Kim Zen's Journey of Entrepreneurship and Empowerment

22 May 2023

Contributed by Lukas

What you will learn from this episode:   Hear about Kim Zen's humble beginnings that gave her determination to succeed.    Learn about how she d...

Episode 138: Building a business when life gets tough

16 May 2023

Contributed by Lukas

What you will learn from this episode:   Know the importance of recognizing and normalizing the difficulties that come with owning a business.   ...

Episode 137: Utilizing stories in your marketing with Ashley Gonzalez and April Meese

06 May 2023

Contributed by Lukas

What you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear ab...

Episode 136: Breaking down a marketing strategy

19 Apr 2023

Contributed by Lukas

What you will learn in this episode:   Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your...

Episode 135: Reframing Failure and the 7 figure mindset for growth with Taylor Perry, Scalp Micropigmentation Artist

04 Apr 2023

Contributed by Lukas

What you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. O...

Episode 134: Business Partners and Product Creation Insights

28 Mar 2023

Contributed by Lukas

What you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how ...

Episode 133: "Community Support to Grow" an interview with Beauty Boss Mo Hamil

21 Mar 2023

Contributed by Lukas

What you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can ...

Episode 132: Social Media & Beauty Business Tips with Lisa Doll

14 Mar 2023

Contributed by Lukas

What you will learn from this episode:   Uncover the truth of how "going viral" affects your business  Discover social media content that gets atte...

Episode 131: Increase your sales by being the specialist with Jena Cash

07 Mar 2023

Contributed by Lukas

What you will learn from this episode: Hear about how specializing creates a standout beauty business Learn how to resist distractions and the "shiny...

Episode 130: Increasing Client Retention

28 Feb 2023

Contributed by Lukas

What you will learn from this episode: Discover different ways of how to raise profits by increasing client retention Hear how the overall customer j...

Episode 129 - What it's like to grow a business with Carla Ricciardone

21 Feb 2023

Contributed by Lukas

What you will learn from this episode: Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a millio...

Episode 128: The 3 Key Questions in Finding a Mentor, Program, or Coach

08 Feb 2023

Contributed by Lukas

What you will learn from this episode: Discover the 3 key questions in choosing the program, mentor, or coach Learn how to get clarity for what will ...

Episode 127: Dealing with Disappointment & Frustration—Making change

30 Jan 2023

Contributed by Lukas

What you will learn from this episode: Learn the areas of disappointment in running a beauty business Discover how to handle difficult situations The...

Episode 126: Right mindset to reach your goals in 2023!

21 Jan 2023

Contributed by Lukas

What you will learn: What to do when things don't go as planned Ways to get motivated and boost your confidence Discover a better thought process for...

Podcast Episode 125 - Letting go of 2022!

13 Jan 2023

Contributed by Lukas

Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tappin...

Episode 124: My 3 Things of focus for 2023

23 Dec 2022

Contributed by Lukas

What you will learn from this episode: Assess where you are in your business. Learn how to sort and prioritize essential aspects of your business. Di...

Episode 123: A very personal message (sensitive topic trigger warning)

09 Dec 2022

Contributed by Lukas

Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners ...

Episode 122 : What to do when you feel defeated or stuck

24 Nov 2022

Contributed by Lukas

What you will learn from this episode: Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business.    I've said a t...

Episode 121: The Industry Lies

24 Oct 2022

Contributed by Lukas

What you will learn from this episode: Know the industry myths that can affect your beauty business mindset and derail your focus. Hear about the dif...

Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath

22 Sep 2022

Contributed by Lukas

What you will learn from this episode: Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes sec...

Episode 119: 3 Tips for Starting Your Own Product Line with Beauty Boss Mirka Pittnerova

08 Sep 2022

Contributed by Lukas

What you will learn from this episode: Discover how you can increase your income with your own product line. Learn what to look for in a product line...

Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson

29 Aug 2022

Contributed by Lukas

What you will learn from this episode: Discover how you can focus on one skill and leverage it for maximum growth. Hear how a successful beauty boss ...

Episode 117: Why Email Marketing Works with Barbara Murphy-Shannon

13 Aug 2022

Contributed by Lukas

What you will learn from this episode: Find out how email marketing can grow your beauty business The email must-haves to get a higher click rate for...

Episode 116: The 3 pieces of beauty business advice I wish I knew soon

03 Aug 2022

Contributed by Lukas

What you will learn from this episode:  A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve f...

Episode 115: The Lies of Video Marketing

15 Jun 2022

Contributed by Lukas

What you will learn from this episode:  Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how t...

Episode 114: Harnessing the Power of Social Selling with Sheila Bella

03 Jun 2022

Contributed by Lukas

What you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation...

Episode 113: The 3 Must Have Types of Videos

17 May 2022

Contributed by Lukas

Have you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a...

Episode 112: Omnipresence For More Clients

04 May 2022

Contributed by Lukas

In this episode, you will learn: How to be the top of mind as the go-to beauty professional in your area The three characteristics needed to achieve ...

Episode 111: The Must Do's for Live Videos

25 Apr 2022

Contributed by Lukas

What you will learn from this episode: · Hear about the importance of videos in growing your beauty business. · Learn the three P's that are essenti...

Episode 110 Beauty Boss Series Interview on Lessons in Life and Business with Paula McDonald

15 Apr 2022

Contributed by Lukas

What you will learn from this episode: Hear about how to turn work into play and keep the fun. Learn the low to no-cost client-generation strategies ...

Episode 109 : Text messaging in your beauty business to reach more clients

06 Apr 2022

Contributed by Lukas

What you will learn from this episode: ● Discover the growing popularity of text messaging marketing to get more clients. ● Understand why mobile ...

Episode 108 Optimize Blogs/Vlogs for Brand Awareness with Jamie Stone

03 Apr 2022

Contributed by Lukas

What you will learn from this episode: Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog. Find out...

Episode 107 Top 3 Keys for Beauty Biz Success

28 Mar 2022

Contributed by Lukas

What you will learn from this episode: Know the 3 keys to success and how to apply them efficiently to achieve your destiny. Where all goals should s...

Episode 106 The Importance of Mentors and Relationships with Victoria Racca

21 Mar 2022

Contributed by Lukas

What you will learn from this episode: Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success. He...

Episode 105 Tik Tok, IG Reels, and Short-form Video with Kayla Hertz

23 Feb 2022

Contributed by Lukas

What you will learn from this episode: Discover practical tactics, tricks, and tips for TikTok and IG Reels so you can communicate in seconds what yo...

Episode 104 Self-Awareness and Discipline for Success with Beauty Boss Jody Stoski

19 Feb 2022

Contributed by Lukas

What you will learn from this episode: Discover the best way to guard yourself against negativity and instead focus your energy on growing your beaut...

Episode 103 How to Deal with a Copycat in Business with Alli Lilly

10 Feb 2022

Contributed by Lukas

  What you will learn from this episode: Learn the essentials for successfully rebranding your business. Hear stories of beauty brand copying and le...

Episode 102 : The Latest Instagram Updates 2022

07 Feb 2022

Contributed by Lukas

What you will learn from this episode: Learn about the latest Instagram changes to help your beauty business. Discover the new interactive feature up...

Episode 101 Hiring Family Members and Working with Your Spouse with Ashley Gonzales

02 Feb 2022

Contributed by Lukas

What you will learn from this episode: Learn about the benefits and potential pitfalls when hiring family members, as well as how to navigate through...

Episode 100 Celebrating 100th: Revealing the Top 5 Most downloaded Episodes

25 Jan 2022

Contributed by Lukas

What you will learn from this episode: Behind the scenes of why I started the podcast and all of the ups and downs. Reviewing the top favorites out o...

Episode 99 How Numbers Can Affect Your Business

15 Jan 2022

Contributed by Lukas

What you will learn from this episode: Find out how you can use numbers with Numerology to help plan your content for the whole year. Learn how to lo...

Episode 98 How to Get More Repeat Clients

11 Jan 2022

Contributed by Lukas

What you will learn from this episode: Discover some proven processes to get clients excited to book your services consistently. Learn how to set up ...

Episode 97 Apps That Will Simplify Your Life and Permanent Makeup Business

21 Dec 2021

Contributed by Lukas

What you will learn from this episode: Learn about management tools to help you organize your tasks and to-do lists. Discover one copywriting app th...

Episode 96 Lessons I Learned in Starting My Online Business with April Meese

14 Dec 2021

Contributed by Lukas

  What you will learn from this episode: Learn the misconceptions about starting an online business Discover what you should set in place to ensure ...

Episode 95 Practice Tips and Tools for Improving Your Skills

29 Nov 2021

Contributed by Lukas

Flash Sale! Click here: https://www.aprilmeese.com/bf21 What you will learn from this episode: Find out confidence-boosting practice skills and ideas...

Episode 94 How to Maximize the Gift-Giving Holiday Season

15 Nov 2021

Contributed by Lukas

What you will learn from this episode: Discover ideas to put your holiday promotion together without giving discounts. Find out what will get your au...

Episode 93 Creating a Black Friday and Cyber Monday Holiday Special

12 Nov 2021

Contributed by Lukas

What you will learn from this episode: Discover the one marketing asset you can create that will help you get more buyers. Find out how to get more s...

Episode 92 Favorite PMU Tools Reveal

31 Oct 2021

Contributed by Lukas

What you will learn from this episode: Discover favorite PMU tools that are already proven and tested by top beauty professionals Learn about the tip...

Episode 91 Denise Baldwin--Elevate Student Journey and Success Story

13 Oct 2021

Contributed by Lukas

What you will learn from this episode: Find out what kind of community, learning, and teaching methods you can look forward to inside the Elevate Pro...

Episode 90 Critical Lessons from the Lioness

09 Oct 2021

Contributed by Lukas

  Why you have to check out today's podcast: Find out essential lessons in successfully running your beauty business from a lion's story of being th...

Episode 89 Online Education: The Way of the Future

25 Sep 2021

Contributed by Lukas

What you will learn from this episode: Find out the key things you need to consider before enrolling in an online course so you don't waste precious ...

Episode 88 Old School Marketing in the Modern World

14 Sep 2021

Contributed by Lukas

What you will learn from this episode: Listen to find out how to gain clients while working with a local salon, and both of you will make profits tog...

Episode 87 Confidence to Raise Your Prices

25 Aug 2021

Contributed by Lukas

What you will learn from this episode: Find out how you can achieve a better work-life balance by only having a few clients and still earning more pr...

Episode 86 - How to Start a Movement and Leave a Legacy

14 Aug 2021

Contributed by Lukas

What you will learn from this episode: How to create a significant movement even when you feel like all the odds are against you. Find out how you ca...

Episode 85 Instagram and Google Updates With Video Marketing

05 Aug 2021

Contributed by Lukas

What you'll learn from this episode: Know what to look out for with the recent Instagram changes, so you create and post content that reaches your ta...

Episode 84 Facebook/Instagram Ads versus Google Ads with Hayley Johnston

27 Jul 2021

Contributed by Lukas

What you'll learn from this episode: Find out how Facebook ads differ from Google ads. Hear the advantages of using each advertising platform to know...

Episode 83 How to Boom in the Treatment Room

22 Jul 2021

Contributed by Lukas

What you will learn from this episode: Discover about the "five P's" you need to do at the start of the procedure to set the tone, so clients know wh...

Episode 82 Tips for Starting a YouTube Channel with Terry Lively

15 Jul 2021

Contributed by Lukas

What you will learn from this episode: Learn how to create your own YouTube channel to gain more beauty business clients in no time. Find out the tip...

Episode 81 Quick Marketing tips with QR codes, Messenger Bots, Hashtags, and Geotags

28 Jun 2021

Contributed by Lukas

What you will learn from this episode: Find out why you should take advantage of using QR codes and make the most of them for your beauty business. L...

Episode 80 Daring to Lead (excerpts from Brene' Brown) with Lindsaya

21 Jun 2021

Contributed by Lukas

What you will learn from this episode: Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear way...

Episode 79 How You Can Prepare Your Beauty Business For The New Apple Privacy Changes

12 Jun 2021

Contributed by Lukas

What you will learn from this episode: Find out important things to know about the new IOS data privacy changes Check out what platforms are affected...

Episode 78 Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers

05 Jun 2021

Contributed by Lukas

What you will learn from this episode: Find out what you need to do when hiring and managing your team members so that you set the expectation for ea...

Episode 77 Hot Marketing Tips for Your Beauty Business

24 May 2021

Contributed by Lukas

What you will learn from this episode: Find out marketing tips and strategies for creating content that hooks the audience's attention and inspires t...

Episode 76 Beauty Boss Series: Sharing Your Story with Elizabeth Molina

17 May 2021

Contributed by Lukas

What you will learn from this episode: Understand why showing your human vulnerabilities and genuinely engaging on your social media helps your audie...

Episode 75 Better Client Connection With Your Voice with Tracy Goodwin: Unmask the Voice Barriers Blocking Connection

12 May 2021

Contributed by Lukas

What you will learn from this episode: Learn how to make use of your voice to draw in prospective clients for a deeper connection. Find out how to so...

Episode 74 Beauty Business Boss Series With Teryn Darling: Following With Your Gut Instinct

26 Apr 2021

Contributed by Lukas

Join our FREE workshop and get consistent clients now! Click here: https://www.aprilmeese.com/live What you will learn from this episode: Find out tr...

Episode 73 How Partnerships Can Grow Your Business

22 Apr 2021

Contributed by Lukas

Join our FREE workshop and get consistent clients now! Click here: https://www.aprilmeese.com/live What you will learn from this episode: Learn how t...

Episode 72 Tips on How to Get More 'Yes' in Your Beauty Business

14 Apr 2021

Contributed by Lukas

Resources / Links: Coupon Code: CLONE https://www.aprilmeese.com/offers/CyMRty5P?coupon_code=CLONE How can you be more aligned with your conversat...

Episode 71 - Beauty Boss Series: How to be Fearless and Keep Evolving with Anne Marie Rubino

05 Apr 2021

Contributed by Lukas

What you will learn from this episode: Learn how to be fearless in going forward despite the odds, so you continue growing your business. It would be...

Episode 70 Beauty Business Boss Series with Jennifer Louise: Finding Your Ideal Client

29 Mar 2021

Contributed by Lukas

What you will learn from this episode: Find out how to clearly create an ideal client avatar of your beauty business so you keep attracting the very ...

Episode 69 Beauty Boss Series: How to Pivot with Changes and Plan for Success with Mary Ritcherson

22 Mar 2021

Contributed by Lukas

What you will learn from this episode: Find out some of the mistakes PMU beauty artists make that you should avoid so that you protect your integrity...

Episode 68 LinkedIn Strategies with Raluca Topor

15 Mar 2021

Contributed by Lukas

Summary: How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most...

Episode 67 Inspiring 6-Figure Beauty Boss Series with Layla Hinchen

09 Mar 2021

Contributed by Lukas

  Summary: Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of ...

Episode 66 Industry Trends for Your Beauty Business with Marisol Medina

04 Mar 2021

Contributed by Lukas

Summary: Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise...

Episode 65 How to Maximize & Monetize the Clubhouse Platform

01 Mar 2021

Contributed by Lukas

Summary: Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to fi...

Episode 64 Leadership in Your Beauty Biz with John Terry III

25 Feb 2021

Contributed by Lukas

Summary: How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond...

Episode 63 Vicky Martin talks Motivation and Mindset to get through Lockdown & Flourish

16 Feb 2021

Contributed by Lukas

Summary: It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences...

Episode 62 Will the new Clubhouse App Help your Beauty Business?

07 Feb 2021

Contributed by Lukas

Summary: One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings.  If you try to r...