Beauty Marketing Simplified podcast
Activity Overview
Episode publication activity over the past year
Episodes
Episode 61 Learn about Getting Clients from Google/SEO with Ana Perrone
01 Feb 2021
Contributed by Lukas
Summary: Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches?...
Episode 60 BTS--Why I took almost 1 1-2 months off of Social Media
23 Jan 2021
Contributed by Lukas
Summary: Year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as th...
Episode 59: Quick Tip: The Importance of Niching Down in your Beauty Business
18 Jan 2021
Contributed by Lukas
Summary: Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master...
Episode 58 Preparing Your Beauty Business for December
06 Dec 2020
Contributed by Lukas
Summary: Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are ...
Episode 57 Asking Better Question For Your Beauty Business
20 Nov 2020
Contributed by Lukas
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help...
Episode 56 How to Run a Black Friday Special that Works
06 Nov 2020
Contributed by Lukas
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already ...
Episode 55 Inspiring Beauty Boss Series with Angela Torresiani
03 Nov 2020
Contributed by Lukas
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tatto...
Episode 54 Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm
20 Oct 2020
Contributed by Lukas
How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on? When life throws you one trial after another, that's not ...
Episode 53 Inspiring 6-Figure Beauty Boss Series with Georgie Westley
08 Oct 2020
Contributed by Lukas
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside y...
Episode 52 Inspiring 6-Figure Beauty Boss Series with Valerie Weber
02 Oct 2020
Contributed by Lukas
How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see...
Episode 51 Rose Prieto, CPCP about Growing a Beauty Business and All Things Beauty!
11 Sep 2020
Contributed by Lukas
How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry l...
Episode 50 Believe in Your Dreams
07 Sep 2020
Contributed by Lukas
Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have...
Episode 49 What It Takes To Build Your Business with Vicki Hansen
04 Sep 2020
Contributed by Lukas
Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your s...
Episode 48 The Secret Ingredient to Spark Sales
02 Sep 2020
Contributed by Lukas
Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are ...
Episode 47 Personal & Professional Growth with The Elevate Program: An interview with Michele Moore-Breiten
11 Aug 2020
Contributed by Lukas
Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping yo...
Episode 46 Critical Question to Grow Your Beauty Business
06 Aug 2020
Contributed by Lukas
This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering i...
Episode 45 Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt
30 Jul 2020
Contributed by Lukas
What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all? Truth is, we all have this chatter run...
Episode 44 Interview with Heidi Henderson: Learn how this Inspirational Mother of 8 Went from Broke to Booming in her Beauty Business
29 Jul 2020
Contributed by Lukas
How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to i...
Episode 43 Interviewing Molly Klipp on Her Journey from Running a Million Dollar Beauty Franchise to Starting Her Own PMU Business
28 Jul 2020
Contributed by Lukas
Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, ‘I know a lot...
Episode 42 The Keys to Success
28 Jul 2020
Contributed by Lukas
This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today...
Episode 41 Our Changing Industry
17 Jul 2020
Contributed by Lukas
The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start...
Episode 40 Marketing is a Discipline that Determines your Business Growth
16 Jul 2020
Contributed by Lukas
In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales becomes easy. M...
Episode 39 Positioning your Beauty Business for Sales
02 Jul 2020
Contributed by Lukas
For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our mar...
Episode 38 How to Get More Time and Freedom!
20 Jun 2020
Contributed by Lukas
What could give you more time and less stress? We're going to talk about setting up systems in your business. As beauty professionals who own business...
Episode 37 Understand Why and How to do Your Marketing
14 Jun 2020
Contributed by Lukas
Repetition is big in marketing. Why do brands advertise? Because marketing is creative and repetitive. Big brands launch slogans to create a more memo...
Episode 36 How To Get More Time Back In Your Business!
10 Jun 2020
Contributed by Lukas
Most likely, when you start your business you're doing everything all by yourself. As your business grows, there is a strong need to delegate tasks so...
Episode 35 You Have A Moral Responsibility To Tell Your Story!
01 Jun 2020
Contributed by Lukas
Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it? Tellin...
Episode 34 3 Must-Haves for Your Marketing Message
23 May 2020
Contributed by Lukas
Your business’ sustainability matters and marketing has a lot to do with sustainability. In order to attract the right clients, we must do more than...
Episode 33 Leveraging Your Time And Money
21 May 2020
Contributed by Lukas
If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connecte...
Episode 32 Should You Sell Now Or Not?
15 May 2020
Contributed by Lukas
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that...
Episode 31 How to Manage Expectations
05 May 2020
Contributed by Lukas
To get through this crisis, we must manage expectations. Let’s start with the clients’ expectations. Communicate with them your position. Even if ...
Episode 30 How Starting a Covid-19 Garden is Like Starting a Beauty Business
01 May 2020
Contributed by Lukas
There is so much that gardening has taught me these days, so much so, that I can’t help comparing it to starting a beauty business. You have everyth...
Episode 29 Fear, Faith, And Focus
24 Apr 2020
Contributed by Lukas
Fear is all around us these days, that’s a reality. But if we allow ourselves to be run by it then we wouldn't have anything done at all, personally...
Episode 28 The #1 Thing To Overcome Crisis
11 Apr 2020
Contributed by Lukas
This is not the easiest of times, but when we allow ourselves to be consumed by the negativity happening around us our health suffers and in so doing ...
Episode 27 Sustaining Your Beauty Business
09 Apr 2020
Contributed by Lukas
Facing this challenging time is hard enough and having a business to take care of requires an extra amount of your effort, time, and focus to sustain ...
Episode 26 The Five "R's" You Should Do For Your Beauty Business Now!
30 Mar 2020
Contributed by Lukas
There is a lot of uncertainty ahead but this reason shouldn’t dampen our spirits to see what else we can do for ourselves, for others and for our bu...
Episode 25 Coronavirus - A Message Of Hope In Uncertain Times
28 Mar 2020
Contributed by Lukas
This may not be a good time but certainly, this is the best time to be good to ourselves and to other people around us. Anxiety and fear are all aroun...
Episode 24 Is Your Beauty Business Prepared For Recession?
20 Mar 2020
Contributed by Lukas
We are at a time where we feel the onslaught of the global downturn. The fear that this big C is gripping us with is evident. And when things like thi...
Episode 23 Are You Playing to Win or Are You Playing Not to Lose
19 Mar 2020
Contributed by Lukas
In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not...
Episode 22 Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business
01 Mar 2020
Contributed by Lukas
In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles...
Episode 21 Social Media Changes and What You Need To Know
25 Feb 2020
Contributed by Lukas
Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and...
Episode 20 How to Get Past Perfectionism Procrastination
18 Feb 2020
Contributed by Lukas
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or n...
Episode 19 Understanding the Customer Commitment Level of Buying
15 Feb 2020
Contributed by Lukas
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of ev...
Episode 18 The Two Forgotten Marketing Must-Haves
11 Feb 2020
Contributed by Lukas
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to c...
Episode 17 Goal setting for 2020
06 Feb 2020
Contributed by Lukas
Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your busines...
Episode 16 Upcoming Marketing Trends for 2020
27 Jan 2020
Contributed by Lukas
The start of a new year is the perfect time to look back and assess what worked and what didn’t work in your business, and make new plans to meet yo...
Episode 15 The Vacation Lessons That Can Help Your Business
20 Jan 2020
Contributed by Lukas
We were on vacation in Hawaii, and my family and I had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip...
Episode 14 Five Things You Must Know Before Starting a PMU Beauty Business
31 Dec 2019
Contributed by Lukas
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. And for every busine...
Episode 13 How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls
24 Dec 2019
Contributed by Lukas
Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, i...
Episode 12 Tips to Rev Up Your Quarter 4 Profits Before Holidays
08 Dec 2019
Contributed by Lukas
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business t...
Episode 11 Four Stages to Growth in Your Beauty Business
25 Nov 2019
Contributed by Lukas
Every business has its growth stages. And it is equally significant to have clarity and be able to recognize these stages as it is to know how to act ...
Episode 10 How to be Certain of Your Success
08 Nov 2019
Contributed by Lukas
What is success for you? How will you know that you already succeeded? Success is a huge word and the road to reach it is quite a journey. But the goo...
Episode 9 Struggling Beauty Practitioner vs Successful 6 Figure Beauty Professional
22 Oct 2019
Contributed by Lukas
You are a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You have a consistent flow o...
Episode 8 The New Changes Happening with Social Media You Should Know
14 Oct 2019
Contributed by Lukas
While Facebook and Instagram are popularly known as two social media platforms that can help drive a business’s marketing strategy, they are first a...
Episode 7 Boundaries=Self-Worth=Confidence
03 Oct 2019
Contributed by Lukas
Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundar...
Episode 6 Sell or Be Sold by Grant Cardone
25 Sep 2019
Contributed by Lukas
Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled...
Episode 5 From the Mailroom to Dr. Oz TV Show - Honor Your Journey
16 Sep 2019
Contributed by Lukas
Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your...
Episode 4 What to Consider Before Starting Facebook and Instagram Ads
10 Sep 2019
Contributed by Lukas
Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and drive traffic and engagements. How to start these ...
Episode 3 How to Combat Imposter Syndrome
01 Sep 2019
Contributed by Lukas
While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with a...
Episode 2 Using Video on Social Media for More Clients
01 Sep 2019
Contributed by Lukas
As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies. There are various platforms to conn...
Episode 0 Beauty Marketing Simplified Trailer
01 Sep 2019
Contributed by Lukas
Welcome to Beauty Marketing Simplified! I'm your host, April Meese. My goal is to offer weekly business advice, inspiration and some real-life beh...
Episode 1 Introduction to Beauty Marketing Simplified
23 Aug 2019
Contributed by Lukas
Hello, love! Welcome to the first episode of Beauty Marketing Simplified podcast. My mission is improving lives, one beauty business at a time, and ...