Greenwashing 101 - how to spot fake eco-friendly claims

Ever been duped by a so-called 'eco-friendly' product that was more 'meh' than 'green'? In this episode of 'Now, That's What I Call Green', I, Brianne West, shine a spotlight on the sneaky world of greenwashing. We'll take a wander from the impactful days of Rachel Carson's 'Silent Spring' straight to the glossy ads of today's fast fashion. Unmask the top five greenwashing tactics and grasp why discerning the genuine from the gimmicky matters a ton. Whether you're hunting for the next eco buy or crafting a brand, this episode is your ticket to navigating the often-blurred lines of sustainability in 2023. Tune in, and let's keep it real and green!Find us online:Brianne:www.briannewest.comhttps://www.instagram.com/briannemwest/https://www.tiktok.com/@briannemwesthttps://www.youtube.com/@briannemwestIncrediballs:incrediballs.comhttps://www.instagram.com/incrediballsdrinks/https://www.tiktok.com/@incrediballsdrinksBusiness, but Better (the FREE education hub for founders & entrepreneurs):www.businessbutbetter.cohttps://www.tiktok.com/@businessbutbetterhttps://www.instagram.com/businessbutbetter/Our sister podcast is called 'Now, That's What I Call Business'.

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