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Because Why?! The Science and Society Pod.

Superfoods, or super scam? How 'superfoods' aren't really super for anyone...

21 Sep 2025

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There is a food trend that aims to give you glowing skin, supercharged memory, endless energy, and protection from every disease that you can probably think of. You’ll have seen the word for it stamped on cereal boxes and blended into smoothies, and it’s always talked about by wellness influencers.What is that magic word? Well, it’s superfood, of course.But are superfoods really all that super? Short answer: no. But the longer answer is that it affects so many people in negative ways, when there are some very simple other foods we could be eating.So today, I’m debunking superfoods and sharing what you could be eating instead. Plus: The early history of superfoodsWhere the term superfood came fromHow wellness culture impacted the rise of the superfood termWhat a ‘health halo’ isWhere the best nutrition comes fromThe foods that are actually a bit superfoody but are very commonHow the exotic factor plays into hyping superfoodsThe farmer exploitation aspect of superfoodsWhat the real superfood/power isThanks for joining me on this episode of Because Why?!Mā te wā - see you next week.You can get involved with the podcast online in the meantime, of course.Find our full podcast via the website here: ⁠⁠https://www.nowthatwhatsicall.com⁠⁠Instagram: ⁠⁠https://www.instagram.com/becausewhypod/You can follow me on socials on the below accounts.Instagram: ⁠⁠https://www.instagram.com/briannemwest/⁠⁠Tiktok: ⁠⁠https://www.tiktok.com/@briannemwest⁠⁠Linkedin: ⁠⁠https://www.linkedin.com/in/briannemwest/⁠⁠For our latest big project, find out more about Incrediballs here: ⁠⁠https://incrediballs.com/⁠

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