Welcome back: let’s make 2025 Incrediball

It’s 2025, and the drastic changes in the world might have many of you feeling a bit hopeless. I know I am - but I’m also feeling angry and ready to make some change. This year is set to bring some big things from our end, so I wanted to give you a heads-up as well as explain why plastic packaging is truly, truly terrible - and why we should be doing much more about it.In this episode, I share: A quick recap of what to expect from us this year The horrible moves Coke has made recently The terrifying statistics about single-use plastic packaging Some alarming plastic recycling statistics An easy solution to reducing plastic packaging Why I’m focusing on the drinks industry to drive change Why Incrediballs is different from other effervescent tablets The massive amount of plastic waste we could remove if 10% of the population shifted to plastic-free drinks options The other actions we need to take to ensure positive environmental change this year How history shows that social change often follows periods of extreme conservatism The positives we can look forward to in 2025Key Quotes:“2025 feels different—it feels more urgent.”“Now Coke is saying they will help ensure that 70-75% of all the packaging they’ve introduced to the market will be collected. Collected, not recycled.”“I have naked balls sitting on my shelf.”“If we just shifted 10% of the global drinks market to some kind of plastic-free option, we’d eliminate 50 billion plastic bottles annually.”You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/Linkedin: https://www.linkedin.com/company/now-that-s-what-i-call-podcastsFollow me on social media:Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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