Amy Lyle is the bestselling author of The Book of Failures and We’re All a Mess, It's Okay. Her story is completely unique from anyone else's we’ve had on the show, from how she marketed her books, to the reasons for writing them.Her book launch cost as much as a wedding, where she had over 300 people physically show up. She also isn’t afraid of getting down and dirty with optimizing the backend of her book and nailed it with her keywords & ads to keep the book selling well beyond the launch. This all kept her book #1 in the huge amazon category of humor and entertainment for over a year.She marries traditional book marketing and modern digital marketing so well and so I found her to be an incredible resource for fellow authors.We also talk about how she gets speaking engagements, TV appearances, and some mistakes she made that you can avoid.She’s also a stand up comic which makes for a very fun episode.Amy’s bookAmy’s websiteAmy’s Podcast: In the Burbs— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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