Ryan holiday and others have made their living taking what's old and making it new.A lot of time, what is old is new again. Take bell bottom jeans or bomber jackets. I love listening to how things were done 10 years ago because you’ll often find things that no ones doing now.That’s why I wanted to bring on WSJ bestselling author Jon Spoelstra. Who’s got a long history of being a successful author not just 20 years ago but now as well.Jon worked as a National Basketball Association executive for:->Buffalo Braves->Portland Trail Blazers->Denver Nuggets->New Jersey NetsWhile at the Nets he became famous for a stunt he pulled where he sent physical rubber chickens to fans to get them to renew their season tickets.Mark Cuban wrote the forward to this book which we get into how that came about.He also happens to be the father of Erik Spoelstra, head coach of the Miami heatLet’s jump into it with Jon.Jon's Book: Marketing OutrageouslyFREE AMAZON ADS COURSE— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related