With The Bezos Letters, Steve Anderson went from being a small time entrepreneur just outside of Nashville to becoming an International bestselling author, hitting the WSJ list. Steve was just looking to put together a lead magnet to offer prospects but in doing so realized he had something much bigger on his hands. After reviewing shareholder letters from Jeff Bezos since the company went public, he uncovered in plain sight what Jeff Bezos had been planning all along and what we’ve come to know today as Amazon.It's a fantastic deep dive into how Amazon has managed to continuously take calculated risks over and over that have paid off in a big way.With such a big launch, he poured a good amount of marketing budget into it so whether you’ve got zero budget or a lot, he gives us some things to avoid spending money on when launching.It just hit 400 reviews.Steve's Book: The Bezos LettersSteve's Website: The Bezos Letters FREE AMAZON ADS COURSE— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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