Danny Yeung's entrepreneurial path has been anything but linear. He's the co-founder and CEO of Prenetics, Hong Kong's first unicorn to list on the Nasdaq, and the leader of IM8, which bills itself as the world's fastest-growing supplements brand. Prenetics, a breakout name in consumer health, is the parent company of IM8, which has already attracted global stars like co-founder David Beckham and ambassador Aryna Sabalenka, who are also investors. But the man behind all of that is Danny, a serial founder who first got on the road to entrepreneurship by bringing iconic Hong Kong dessert chain Hui Lau Shan to the US — and has since worked on everything, from venture capital to Covid and DNA testing to health supplements to a new, bold bet on bitcoin. In this conversation, we get into: | 00:00:00 — Introduction | 00:01:47 — Danny's upbringing and how it shaped his ambitions early on | 00:06:47 — The entrepreneurial itch - Cold-calling Hui Lau Shan to enter the US | 00:08:48 — Moving to Hong Kong and building a business that was later sold to Groupon | 00:12:52 — Venturing into genetics testing with Prenetics | 00:17:45 — Covid testing + rapid scaling during the pandemic: 'We went from $10M to $250M in revenue' | 00:22:05 — Peaks and valleys - listing on the Nasdaq as Hong Kong's first unicorn and mass layoffs post-Covid | 00:24:45 — A $200M joint venture focused on cancer detection — and Tencent collaboration | 00:28:08 — Company performance and response to pressure on market cap | 00:31:15 — Meeting David Beckham for dinner and hatching the idea for IM8 | 00:34:11 — IM8's path as one of the fastest-growing supplement brands on track to a $100M ARR | 00:37:00 — Growth drivers and early success | 00:40:29 — Teaming up with tennis No. 1 Aryna Sabalenka | 00:42:02 — How to land big-name ambassadors for your business | 00:42:21 — Betting on crypto: The company's bitcoin treasury strategy | 00:46:53 — 'Future of health and wealth' | 00:52:40 — Company roadmap | 00:55:24 — Advice to his younger self | 00:56:00 — 'My last company' - Danny's end game and fending off early acquisition requests | 00:58:29 — Audience question | 01:00:10 — Rapid-fire round Full disclosure: Prenetics is a partner of Behind the Business, and this is a branded conversation. We're grateful for their support this season. | About Behind the Business: Behind the Business is a video series and podcast hosted by Michelle Toh, CNN and Fortune alum, that explores the decisions and philosophies behind today's most influential leaders. Recorded in person across the US, the show is grounded in the belief that business is in fact personal, providing the backstories of founders, corporate leaders, investors and creators and how they push through to make the most of both work and life each day. What's the worst day you've faced at your company? How do you cope with crisis or rejection? Or what's a pinch-me moment you'll never forget? In each episode, guests get into it all. New episodes every Thursday. | About Michelle Toh: Michelle Toh is an award-winning international journalist. She has covered some of the top stories in global business and tech, most recently as a reporter based in Hong Kong appearing across CNN's digital and television platforms. Before joining CNN, she was an associate editor of Fortune Magazine, and her reporting has appeared in The New York Times, TIME, USA Today, and the South China Morning Post. | Subscribe on YouTube: https://bit.ly/YTBTB | Follow on Instagram: https://instagram.com/bymichelletoh | Follow on TikTok: https://www.tiktok.com/@behindthebusinessshow #BehindTheBusiness #Podcast #Leadership #Bitcoin #Crypto #Longevity #Health #Supplements #DTC #ECommerce #ConsumerBrand

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