#16: Giles Longhurst from Connexity on pioneering retail performance marketing for over two decades

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Giles Longhurst, Managing Director EMEA & APAC / Connexity, Inc. a Taboola company - a pioneer in technology-driven performance marketing.Connexity goes beyond traditional marketing approaches, creating an ecosystem where retailers and publishers seamlessly converge. The result? An unparalleled platform that transforms consumer engagement into tangible sales growth. As you delve into this podcast episode, you'll find Connexity not just as a company but as the architect shaping the future of retail-publisher synergy.Tune in to unravel the layers of Connexity's success story, discovering how technology, innovation, and data-driven strategies redefine the landscape of retail performance marketing. Look ahead as retailers outline new goals for 2024, navigating straight ROI, customer acquisition in the dynamic e-commerce era, channel diversification, increased AOV, and enhanced purchase frequency.Don't miss out on the roadmap to success, as Connexity continues to pioneer and redefine the landscape for retailers and publishers alike.However, the exploration doesn't stop at that point. Dive deeper into the realm of retail and e-commerce marketing strategies enhanced by the integration of AI and machine learning. Discover effective ways to adapt to a cookie-less world, and grasp a profound perspective on how data-driven insights are shaping the landscape of e-commerce while simultaneously enriching customer relationships.Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Introduction(01:15:00) Giles Longhurst: Two Decades in Digital Marketing(10:28:00) Unveiling E-Commerce Dynamics(13:41:00) Navigating the Cookieless Future(17:13:00) Navigating Retail Success in 2024(24:00:00) Navigating Success with Connexity(32:24:00) Navigating New Markets(35:45:00) Tips for Small Businesses in Online Marketing(39:05:00) Closing Remarks

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