Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this inspiring episode, host Eve von Thenen sits down with Sophie Kühn, the Founder & CEO of the successful German beauty brand Miss Sophie, as she shares her incredible journey from starting her business in a tiny apartment to building an eight-figure powerhouse brand with nearly a million loyal customers. Sophie opens up about the challenges, the resilience, and the heart it takes to turn a dream into reality. Learn how she navigated the competitive beauty industry, the pivotal moments that shaped her entrepreneurial path, and the lessons she learned along the way. Discover the innovative product that revolutionized nail care and how Miss Sophie leveraged early Instagram marketing to achieve remarkable growth.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:01) Sophie's Background(00:03:00) Starting the Business(00:07:00) Entrepreneurial Journey(00:09:59) Marketing and Growth(00:16:44) Market Competition(00:18:00) Dealing with the Copy?(00:19:10) Performance Marketing at the Beginning(00:21:00) TV Appearance and Success History(00:22:51) Focus and Strategy(00:24:00) Product Showcase(00:25:44) Performance Marketing Now(00:26:39) Challenges and Lessons(00:31:21) Reflection and Advice(00:32:33) Losing Hope(00:34:43) Loyalty in Brand and Power of Community(00:39:17) Exiting the Company(00:46:00) Important Mistakes and Lessons Learned(00:49:25) Tips for Founders(00:52:22) Conclusion

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