Ricky Pearl is someone I admire for a couple of reasons, so I'm pleased to be hosting him on the podcast.Firstly, his LinkedIn content consistently manages to be both educational and entertaining. Something many of us strives to do and only a few can pull off successfully.Secondly, he runs a very smart business called Pointer Strategy. It's all in on outbound. I know how difficult that can be and for Ricky to have built a business as quickly as he has in such a difficult game is admirable. Naturally, we talk all about outbound selling today. As result, this is a great conversation with plenty of home truths. I've decided to call it The Myths of Outbound.Some of the myths we cover are: How to open your cold calls.The real success rate of Video.The true Scalability of outbound.Sales Engagement tools' effectiveness & The impact of poor advice on LinkedInNow, let's hear from Ricky Pearl …Ricky Pearlhttps://www.linkedin.com/in/rickypearl/Pointer Strategyhttps://www.pointerstrategy.com.au/Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/https://markmc.co/ Sales Development As A Servicehttps://www.linkedin.com/company/sales-development-as-a-service/Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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