How to Win in a Crowded Market Category with Jon Miller of MarTech Entrepreneur

This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of  Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.Join us as we discuss:Effective strategies for entering market categories filled with established playersHow companies can position themselves as trusted authorities in their industryCurrent challenges and opportunities for marketers And much more. 

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