If your B2B “strategy” is still a funnel diagram and a stack of specialists, you’re not building growth — you’re maintaining a bureaucracy with a logo.In this episode, Devin Bramhall, Fractional Chief Growth Officer delivers the uncomfortable truth most teams avoid: B2B companies don’t fail because marketing “needs to do more.” They fail because the funding model doesn’t fit the moment… and the math doesn’t math. And when budgets tighten, the classic response (more content, more tools, more “motions”) isn’t leadership — it’s denial with a weekly standup.We unpack the real shift happening in modern go-to-market: the collapse of “marketing” as a fixed set of activities. The teams that win aren’t chasing the next SEO hack — they’re thinking from first principles: What are our assets? What are our constraints? What’s the fastest experiment that proves signal? Then repeat until growth shows up.We also explore:Why VC-era expectations are still sabotaging “profitable growth” teams.The case for killing funnels, playbooks, and “marketing work” in favor of growth loops.Why community + IRL + bespoke experiences are the real post-SEO advantage.How to get executive buy-in without drowning leaders in tactics.Why the “creator-consultant” era is rising — and what it means for modern teams.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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