Today we welcome Brian Beckstead, the Co-Founder and Head of Strategy/PR of Altra Running, a shoe company that creates zero-drop footwear with a natural foot-shape design. Altra Footwear was launched in 2009 by Brian and Golden Harper, partnering with Pulse Labs, an engineering firm at Brigham Young University. They chose the name "Altra" based on the Latin word "altera", which means "to fix or mend something that is broken." From their humble origins cutting up existing shoes and re-soling them in a toaster oven, Altra is now sold all over the U.S. and in 55 countries around the world. To learn more about Altra, go to: https://www.altrarunning.com To check out Brian on Insta: @brian_altra To check out Altra on Insta: @altrarunning To watch Between the Reps podcast videos on YouTube: https://bit.ly/BTRYouTube Send us emails at: [email protected] For more Brooke on Insta: @brookeence For more Jeanna on Insta: @jeanna_cianciarulo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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