Show Notes: In this podcast episode, Anne interviews Larissa Jensen, who recounts her career trajectory from advertising to becoming a Senior VP and beauty industry advisor at Circana. Larissa discusses the beauty industry's evolution, focusing on inclusivity and consumer trends. She offers strategic advice to companies based on data analysis, addressing the contrast between recession fears and the industry's growth. Larissa also introduces the "treat mindset," where consumers use beauty products for emotional wellness. Her insights reveal the beauty industry's adaptability and consumer-centric approach. About Larissa Jensen: Larissa Jensen of @wearecircana is a recognized expert in the beauty industry, with close to 25 years of experience. She travels worldwide to lend her knowledge of the U.S. and global beauty markets, including work evaluating new business opportunities for top beauty retailers and manufacturers. She also shares her expertise with the wider beauty community, by teaching as an adjunct professor at the Fashion Institute of Technology, serving as an advisory board member at several industry organizations, speaking at various high profile beauty events and acting as primary spokesperson across both trade and elite media outlets. Timestamps: Larissa's Career Journey (00:00:23) Evolution of the Beauty Industry (00:06:03) Discussion on the significant changes in the beauty industry over the past 20 years, emphasizing inclusivity and consumer-driven trends. Helping Companies Understand Consumer-Driven Industry (00:09:25) Discrepancy in Market Performance (00:15:08) Addressing the discrepancy between public news reports about a potential recession and the actual growth of the beauty industry, and the importance of contextualizing market performance and consumer behavior. The Treat Mindset in Beauty Industry (00:17:09) Discussion on the concept of the "treat mindset" in the beauty industry Future of the Beauty Industry (00:19:40) The impact of technology on the beauty industry (00:20:13) Discussion on how technology enabled consumers to have a voice, shifting the industry from corporate-led to consumer-led. Consumer-led industry and the role of brands (00:20:47) Evolution of social media and its impact on advertising (00:22:30) The progression of social media from a free advertising platform to a competitive and expensive space for brands. Diversification of the marketplace and the rise of indie brands (00:23:57) The impact of technology on enabling anyone to launch a brand, leading to a diversified marketplace and the rise of indie skincare brands. Oversaturation and growth of the beauty industry (00:25:20) Discussion on the oversaturation of the beauty industry, the shift from makeup to skincare, and the overall growth of the industry. Resilience of the beauty industry and diversification of categories (00:27:36) The resilience of the beauty industry, the growth of skincare, haircare, and personal care categories, and the importance of self-care. Advice on navigating workplace dynamics and maintaining optimism (00:28:52) Advice on approaching people differently based on their receptiveness, the importance of optimism, and finding joy in everyday life. Interpreting data with an optimistic perspective (00:34:30) The role of optimism in interpreting data and finding opportunities even in challenging situations. Authenticity and optimism in the workplace (00:37:29) The importance of being authentic and maintaining optimism in the workplace, and the impact of authenticity on one's professional image. Future outlook (00:38:32) Reflection on the business and creative aspects of the beauty industry, the significance of data, and eternal optimism This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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