Show Notes: In this episode of the Beyond Beauty Podcast, the host discusses sustainability in the beauty industry with Yashi Shrestha, head of chemistry and sustainability at Novi Connect. They explore the challenges brands face with plastic waste and ingredient transparency, and the role of consumers in demanding sustainable practices. Yashi explains how Novi Connect collaborates with brands and retailers to enhance sustainability programs and make data accessible. The conversation highlights the shared responsibility of brands and retailers, the importance of consumer education, and the evolving definitions of "clean" and sustainable beauty. About Yashi: Yashi Shrestha is the Head of Chemistry and Sustainability at Novi Connect, a pioneering technology platform transforming the clean beauty industry through its comprehensive network of retailers, brands, suppliers, and contract manufacturers. Recognized for her leadership in advancing ingredient transparency and developing clean standards, Yashi has played an instrumental role in driving sustainable product development strategies in the beauty industry. Collaborating closely with leading retailers such as Sephora, Credo, Ulta Beauty, and Target, Yashi assists brands in achieving unique sustainability seals and crafting cleaner, more sustainable product offerings while navigating evolving industry regulations. Acknowledging the multifaceted nature of sustainability, Yashi underscores the importance of integrating responsible sourcing practices and considering end-of-life implications. Yashi emphasizes the critical role of data accessibility in informed decision-making. Leveraging Novi Connect's proprietary vetting software, she champions increased transparency and accountability throughout the industry, catalyzing positive change from ingredient sourcing to product disposal, ultimately advancing sustainability at every stage of the beauty supply chain. Timestamps: Guest Introduction (00:01:15) Yashi Shrestha, head of chemistry and sustainability at Novi Connect, is introduced as the guest. Plastic Waste Challenges (00:01:50) Discussion on the significant plastic waste issues in the beauty industry and the lack of successful sustainability initiatives. Novi Connect's Role (00:02:31) Yashi explains how Novi Connect collaborates with retailers to improve sustainability programs and packaging waste management. Data Accessibility for Brands (00:04:52) The importance of democratizing data access for brands to make informed sustainable choices is highlighted. Economic Viability of Sustainability (00:05:03) Challenges brands face in choosing sustainable materials due to economic factors and supply chain limitations are discussed. Ingredient Sourcing and Packaging (00:07:03) Yashi addresses the interconnectedness of ingredient sourcing and packaging in sustainability efforts. Retailer Accountability (00:10:10) Discussion on the level of scrutiny retailers apply to ensure brands comply with sustainability claims. Data Collection Challenges (00:11:50) Yashi outlines the monumental task of collecting data from various brands and ensuring transparency. Consumer Awareness and Research (00:14:17) The increasing sophistication of consumers regarding product transparency and safety is examined. Understanding Certifications (00:16:35) The confusion surrounding product certifications and the need for consumer education is discussed. Novi's Focus on B2B Education (00:21:01) Novi Connect's current focus on B2B education for brands to better inform consumers is discussed. Ingredient Transparency and Technology (22:17) Discussion on using mobile technology for instant product ingredient sourcing and safety information. Defining 'Truly Clean' (24:02) Exploration of the challenges in defining what 'truly clean' means in the beauty industry.

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