Show Notes: In this podcast episode, Mfon , founder of Ziggy's Pudding, shares her entrepreneurial journey, which began with creating natural skincare solutions for her children's skin issues. She discusses the challenges of formulating products, balancing her roles as a nurse and mother, and her commitment to sustainability and organic ingredients. Funlayo also talks about marketing strategies, the impact of being a black-owned business, and the importance of authenticity and personal connection in building her brand. The episode concludes with her vision for Ziggy's Pudding as a community-oriented brand that provides healing and support for mothers interested in natural skincare. About Mfon: Mfon is a mom of three, a registered nurse, and the founder of @ziggyspudding, a vegan skincare brand that provides skincare solutions for mothers and children with sensitive and irritated skin. Ziggy's Pudding, is inspired by her children's struggles with eczema and diaper rashes. Seeking a natural alternative and unable to find one, she created her own. She hopes to encourage more people to seek natural solutions for their skin and overall health. The inception of Ziggy's Pudding (00:00:05) Funlayo Alabi shares the story of how her company, Ziggy's Pudding, was inspired by her children's skin issues. Creating natural solutions (00:00:59) Mfon discusses her journey of formulating products and the challenges she faced in finding natural solutions for her children's skin issues. Challenges with traditional products (00:04:28) Funlayo explains her dissatisfaction with traditional skincare products and her decision to create her own natural remedies. Transition to natural healing (00:08:06) Funlayo describes her transition to natural healing and her passion for providing natural skincare solutions for her children. Perception of natural products (00:11:01) Funlayo discusses how moms perceive natural products and the influence of big name brands in the skincare industry. Challenges in finding reliable information (00:12:26) Funlayo highlights the lack of a central repository for moms to find reliable information and solutions for their children's health issues. The process of launching the product (00:14:00) Funlayo shares the process of formulating and launching Ziggy's Pudding, including the challenges and learning experiences she encountered. The challenges of entrepreneurship (00:15:19) Funlayo discusses the challenges and stress of being an entrepreneur, balancing business and motherhood. Finding production partners and sourcing ingredients (00:17:10) Funlayo explains her process of finding sustainable packaging and sourcing organic ingredients for her products. Becoming an organic skincare company (00:19:14) Funlayo discusses the expensive and complex process of becoming a certified organic skincare company. Understanding organic certification (00:20:10) The conversation delves into the difference between organic products and certified organic products, emphasizing the importance of understanding organic labeling. Challenges of social media marketing (00:24:43) The discussion touches on the challenges and changes in social media marketing, including the shift from cheap advertising to a focus on SEO. The power of storytelling and authenticity (00:30:15) The importance of authenticity and storytelling in building connections with customers is emphasized, highlighting the power of Funlayo's personal journey. Launching a purposeful brand (00:32:32) The host praises brands with a purpose, and they discuss the challenges of launching and surviving in the current market. Expressing gratitude (00:34:32) The host expresses gratitude to Funlayo Alabi for sharing her story and the impact of her brand. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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