Show notes
Show Notes:
In this podcast episode, Christine Mason interviews Christine Mason, founder of Rosebud, about the brand's inception and growth. Christine shares how she started Rosebud to create organic, chemical-free intimate care products with beautiful packaging. She discusses the importance of customer retention, with strategies like subscriptions and education on product usage. Christine emphasizes the need for financing and the challenges of outside equity investment. The conversation also covers the importance of self-love and embracing life at every stage, with Christine advising on living with lower expenses for entrepreneurial flexibility. She highlights the significance of fulfillment and customer service, and the episode concludes with a lighthearted discussion on personal habits and the impact of video calls on attention span.
About Christine Mason:
Christine is the founder of Rosebud Woman, a leader in intimate wellness and midlife health and pleasure, and the host of The Rose Woman Podcast on Love and Liberation. She is the co-founder of Sundari Gardens on Hawai’i. Christine has written 8 books on connection, meaning, activism and embodiment. Her most recent book, Reverence: Creating Ritual in Modern Life, was released in December, 2021. BA, MBA, PhD candidate in Philosophy and Consciousness. She is a mother and a grandmother, and splits her time between California and Hawai’i.
Christine has invested three decades in starting, growing and selling companies in tech and wellness, along with two decades of training and teaching in yoga, philosophy, trauma healing, eco-spirituality and embodied sexuality. She has spoken or taught at hundreds of events and conferences, including Visionaries Summit, TiE, Summit Series, TEDx and many women’s events, has been featured in press such as Forbes, Vogue, the New York Times, Modern Luxury, The Weave and Angeleno, and been a guest on dozens of podcasts.
Timestamps:
The inception of Rosebud (00:00:32)
Christine Mason shares the inspiration behind Rosebud's creation and the need for organic intimate care products.
Challenges in scaling a beauty brand (00:01:47)
Strategies for customer retention (00:02:43)
Impact of external financing on brand growth (00:04:34)
Creating a customer journey and rituals (00:08:13)
Importance of free education for customers (00:10:30)
Educational gap in skincare for men (00:13:36)
The conversation shifts to the educational gap in skincare for men and the impact of education on customer purchasing behavior.
Embracing aging and self-love (00:15:28)
The discussion delves into the broader concept of aging, self-love, and embracing different stages of life, challenging beauty standards.
Balance between aging and wellness (00:16:50)
Personal approach to staying active and energized (00:17:52)
Sources of incredible energy and drive (00:21:25)
Choosing the right idea and decision paralysis (00:24:49)
Discussion on how to identify and pursue the right ideas, overcoming decision paralysis, and listening to inner impulses.
Creating a tight team and securing capital (00:32:21)
Starting a business and personal finance (00:34:51)
Advice on managing personal expenses while building a business and the sacrifices involved.
Discovering the brand's mission (00:36:16)
Realizing the broader societal impact of the brand beyond its initial purpose.
Building a CPG company and customer service (00:37:27)
Insights on customer retention, fulfillment, and the importance of direct customer contact.
Concluding remarks and personal anecdote (00:39:07)
Expressing gratitude and sharing personal experiences.
This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands
https://dilliecreative.com/