January sales often feel like a mad dash for cash, but let’s take a step back and look at the bigger picture. I’m breaking down the psychology behind these sales and why understanding consumer behaviour and the retail calendar is essential. Did you know that in the UK, items must be sold at full price for 28 days before going on sale? It’s all part of the strategy, and I’m sharing why following the rules and planning ahead matters.Instead of scrambling to throw together discounts out of desperation, I’m talking about the value of focusing on long-term strategies, operational reviews, and staying authentic in your approach. With consumer fatigue at an all-time high, it’s about creating meaningful offers without overextending yourself. Let’s talk about how to navigate January sales with intention and purpose.Support the showIf you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:https://www.facebook.com/groups/SocialmediacommunitygroupBuy your copy of Audience Attraction here

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