Building a Business with Passion: Kat's Vintage Shop Success Story

In this episode of Beyond the Norm, I chat with Katrina Carroll, also known as Vintage Irish Kat. Kat takes us through her inspiring journey of transitioning from a beautician to a successful vintage shop owner. We dive into the emotional connections people have with secondhand clothing and how those stories shape the vintage shopping experience.Kat shares how storytelling in fashion and personal branding plays a huge role in her business, plus the challenges and joys of entrepreneurship. We also discuss the importance of self-care and building resilience as a business owner, while recognising the value of community support. From social media’s role in personal branding to the beauty of secondhand fashion, Kat’s insights are invaluable for anyone looking to build a business with heart and authenticity.If you’re navigating a career change, working on your personal brand, or just love vintage fashion, this episode is packed with inspiration and practical tips.Key Takeaways:The Power of Career Transitions: My conversation with Kat illustrates how transitioning careers can lead to a more fulfilling, purpose-driven life.Emotional Connections in Fashion: Secondhand clothing isn’t just about the fabric—it’s about the stories and memories they carry.Building Resilience as an Entrepreneur: Entrepreneurship isn’t just about your business idea—it’s about passion, resilience, and staying true to your values.Social Media & Personal Branding: Kat shares how she’s used social media to build an authentic personal brand and connect with her audience.Sustainable Fashion: Vintage shopping is more than a style choice—it’s a way to support the planet while staying fashionable.Self-Care & Entrepreneurship: Kat talks about why self-care is crucial for entrepreneurs and how it helps keep your energy aligned with your business goals.Community Support: Building a community of support and collaboration is key to long-term success in business.Chapters:00:00 - The Art of Vintage Fashion and Home Decor11:33 - Personal Journeys: From Fashion to Home Transformation20:18 - Sustainability in Home Renovation and Vintage Shopping21:13 - Finding Hidden Treasures22:40 - From Laser Specialist to Vintage Entrepreneur25:51 - The Reality of Quitting Your Job28:16 - Balancing Business and Family Life30:54 - Self-Care and Managing Energy32:21 - Embracing Empathy and Authenticity35:25 - Honoring Stories Through Fashion39:23 - Dealing with Criticism and Haters41:29 - Advice for Those Feeling StuckFollow Katrina for Real-Life Inspiration and a Laugh:Kat's Instagram: Vintage Irish KatKat’s Shop Website: Preloved by Shay and JoKat’s Shop Instagram: Preloved by Shay and Jo on InstagramConnect with Me:If you’re feeling stuck or thinking about making a career change, I’m here to help. I work with people who want to move forward, reclaim their power, and embrace new beginnings.Follow me on Instagram: Norma O'KellyJoin my community on Telegram: Beyond the Norm CommunityMy Website: NormaOKelly.comCTA:Are you feeling stuck in your career or personal life?Do you dream of transitioning into something more fulfilling but feel unsure where to start? Let’s talk! As a transition coach, I help people just like you move through feelings of stuckness and step into their next chapter with confidence. Head to my website and check out my one off 90 min session: https://beyondthenorm.thrivecart.com/90-min-withnorma/https://beyondthenorm.thrivecart.com/90-min-withnorma/Please, rate, review and share with your networks!Thanks so much for listening! Norma x

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