Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity.Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-world examples from Asana, this episode offers practical insights into how AI is reshaping workflows, team structures, and the future role of product managers.Key Takeaways:Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.00:00 Special episode intro00:01 Crafted: Paige Costello, Head of AI at Asana00:36 AI in Action at Asana01:52 Challenges in AI implementation05:01 Structuring teams for AI08:55 AI's role in product management14:15 Prototyping and scaling AI15:56 Internal AI uses at Asana18:06 AI's impact on workflows20:32 Future skills and job roles22:52 Customer interaction importance25:22 PageBot and AI assistants26:56 AI in organizational challenges27:43 Unexpected skills in AI29:17 Beyond the Prompt: Paige Costello29:29 Transparency and AI in teams34:33 Building AI products39:10 Legal and organizational aspects44:47 AI boosting productivity50:23 AI's impact across industries📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 

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