Show notes
Join us to explore how patriarchy shapes entrepreneurship and what needs to change for true gender equity in business. The conversation dives deep into the challenges women face in business, from being conditioned to stay small and avoid self-promotion, to dealing with perfectionism and imposter syndrome that patriarchal systems create. This episode challenges you to examine your own relationship with patriarchal business norms and consider how you can help change the system from within.
Meet Today's Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Siobhan Strode is a mentor for change-makers—and your resident Feminist Killjoy. Over the past decade, she’s worn many hats: teacher, business owner, Councillor, union and Labour Party Chair, social justice campaigner, and mum to three boys (plus one chaotic collie). But in her twenties, Siobhan played small in workplaces that didn’t value her voice. It wasn’t until she left teaching that she truly found it—and stepped into leadership. What made that transformation possible? Sisterhood. Now, through This Sister Speaks, Siobhan helps others raise their voices and lead the change they’ve been dreaming of. Together, she believes, we don’t just make waves—we shift the whole bloody tide.
https://www.instagram.com/thissisterscribes
With a creative career spanning over a decade, Susana Baker Boey spent years in corporate as a marketer, web strategist, and creative director at major media and advertising firms in NYC and DC. Her work has consistently been recognized by industry organizations such as: American Business Awards (Stevie®), Digiday Media Awards, Telly Awards, and Shorty Social Good Awards. Early in her career, she won the Rising Star Award which honors emerging leaders in the media industry under 35.
untanglingideas.com
https://www.instagram.com/untanglingideas/
Shelby Watson-Hampton is a farm girl, a freelance agricultural journalist, an active member of the agricultural community, and a published author of the Amazon Best Selling Book, ‘Grace, Grit & Lipstick: Wit & Wisdom for the Modern Female Farmer and Her Farm-Curious Friends’. She farms with her husband and her aunt & uncle on their 4th generation family farm, Robin Hill Farm & Vineyards, where they grow wine grapes, run the farm winery, and host private events in their barn venue.
www.thefarmedlife.org
https://www.instagram.com/the_farmed_life/
In 2021, Susana Baker Boey founded her own marketing consultancy, Untangling Ideas, and has since supported small businesses, nonprofits, and B2B organizations with brand strategy, messaging, and web design. Recently, she’s focused on offering support uniquely tailored for Disabled, neurodiverse, and/or chronically ill small business owners and helping to improve accessibility across web and design. She operates in a way that centers empathy, clarity, integrity, and joy—where being fully human is very much allowed.
https://www.untanglingideas.com/
https://www.instagram.com/untanglingideas/