Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
134: Sales is Hard, But It Can Be Fun
26 Aug 2025
Do you find sales hard? Uncomfortable? Does "being salesy" give you the ick? You probably just need to explore where you stand ethically when it comes to all things sales. Hey, come do that with us, in today's episode. Meet today's speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. https://launchmyshow.com/ Connect with Sarah Heeter & Big Brave Business: https://www.instagram.com/sarahkheeter/ https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusiness https://www.youtube.com/@bigbravebusiness Amber Dancy is a Business Leadership Coach and Consultant with over 15 years of operations experience. She believes that, sometimes, rebelling is the most practical thing a business owner can do—for both their business and their life. Amber works with leaders who are ready to transform one-size-fits-all business practices into human-first approaches, creating safer team relationships and allowing people to show up as their whole, unique selves within the business. https://practicalrebel.com/ https://www.linkedin.com/in/amberdancy/ https://www.instagram.com/ambertherebel/ Fope Nkwocha (aka Fopsy) is a Business Coach and Speaker who helps service providers attract more clients and increase sales by focusing on income-driving priorities. Her 1:1 coaching program, "Money-Making Priorities," is designed to help entrepreneurs simplify their sales process and sign high-ticket clients with confidence. Ask about 1:1 Coaching: https://fopsy.ca/call Join her Weekly Series’ - https://fopsy.ca/newsletter Instagram: https://www.instagram.com/fopsy.ca/ LinkedIn: https://www.linkedin.com/in/fope-nkwocha/ In 2021, Susana Baker Boey founded her own marketing consultancy, Untangling Ideas, and has since supported small businesses, nonprofits, and B2B organizations with brand strategy, messaging, and web design. Recently, she’s focused on offering support uniquely tailored for Disabled, neurodiverse, and/or chronically ill small business owners and helping to improve accessibility across web and design. She operates in a way that centers empathy, clarity, integrity, and joy—where being fully human is very much allowed. https://www.untanglingideas.com/ https://www.instagram.com/untanglingideas/ Tish Times is a sales expert who specializes in teaching networking and authentic selling strategies to business owners who struggle with the traditional "icky" approach to sales. After overcoming her own sales challenges and developing a natural conversation-based selling method, she now provides inspiration, strategy, and skills to help business professionals who are visible but not seeing results in their bottom line. Her curriculum focuses on helping entrepreneurs find their confidence and value so they can authentically ask for business and build meaningful relationships that drive revenue. https://tishtimes.com/ https://www.linkedin.com/in/tishtimes/
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