Real estate CRMs (customer relationship management) aren’t the most exciting things to talk about…that is until you look at the results they help build. Before building her own CRM, Stephanie Betters was struggling to grow her real estate portfolio. She had an original goal to acquire fifteen units before her children went to college, but realized that her taxing job as a nurse wouldn’t allow it. For her to hit fifteen units, she would have to scale, automate, and delegate tasks. She did just that and overshot her goal by a significant margin. As of now, Stephanie has 1,000 rental units and is wholesaling and building another 200 deals per year. She’s doing all of this while working as a part-time nurse, which truly shows her real estate system is a well-oiled machine. But, this system wasn’t just dropped into her lap, she had to build it herself using Salesforce as a base. If you’ve been thinking about scaling your business, no matter what stage you’re at, Stephanie has recommendations for how to do so in the best way possible. This includes systems for the novice investor/house hacker up to the streamlined syndicator and everything in between. In This Episode We Cover: Incorporating “real estate tech” at each stage of your investing journey Using CRMs like salesforce to automate your entire business Hiring, training, and leading a team of virtual assistants (foreign and domestic) “Lead leakage” and how it could be costing you thousands every month The three most important KPIs every investor should be tracking Text, email, and other outreach-type automations that will save you time And So Much More! Links from the Show BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Business Podcast Zillow Google Sheets Zapier David Greene Team Podio Asana BiggerPockets Business Podcast 80: Turning Problems Into New Income Streams With Stephanie Betters Salesforce DocuSign Slack Redfin BiggerPockets Calculators Realtor.com Left Main Blinkist Craig's BiggerPockets Profile Check the full show notes here: https://www.biggerpockets.com/show559 Learn more about your ad choices. Visit megaphone.fm/adchoices

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