The Innovation Journey Elliot Justin, an emergency physician, was inspired to explore sexual health and rehabilitation techniques following a horseback riding accident in 2015. He experimented with neuromodulation and other methods to address gaps in existing tools and treatments, which led to advancements in intimacy wearables. The Link Between Sexual and Cardiovascular Health Research indicates a strong connection between sexual and cardiovascular health: Men who experience fewer than one nocturnal erection per night have a 50% chance of having a heart attack within two years. Additionally, 88% of men who suffer strokes report experiencing erectile dysfunction (ED) in the three months before the stroke. The medical field often treats the symptoms of ED instead of addressing underlying cardiovascular or systemic health issues. Modernizing the Cock Ring Traditional cock rings are often stigmatized and uncomfortable. To address these issues, Elliot Justin developed a modernized version that is comfortable even when flaccid. This device increases erection hardness, duration, and orgasm intensity. Clinical studies have shown that this device is comparable to Cialis in maintaining erections while enhancing orgasm quality. Tech Ring and Data-Driven Approach The tech ring collects and analyzes sexual health data. This includes tracking frequency, duration, and quality of nocturnal erections, as well as monitoring performance during intercourse. It provides personalized insights to assess the impact of treatments. The data is anonymized, securely stored, and HIPAA-compliant to ensure user confidentiality. The tech ring tracks frequency, duration, and quality of nocturnal erections, and monitors performance during intercourse, providing personalized insights to assess the impact of treatments. The data is anonymized, securely stored, and HIPAA-compliant to ensure user confidentiality. In this podcast you will learn... The connection between sexual health and cardiovascular health. How intimacy wearables can improve sexual function. How a modernized cock ring addresses the issues of traditional rings. The importance of addressing the root causes of ED. How data from intimacy wearables provides personalized insights. How to improve sexual wellness as individuals age. How consistent sexual activity is essential for maintaining sexual health. BIO: Elliot Justin is the CEO and Founder of FirmTech, a sex tech company focused on improving men's erectile fitness. He has a background in Emergency Medicine and healthcare technology consulting. He also founded and sold Pegasus Emergency Group and Swift MD. He pursued Slavic Studies at Harvard University and studied medicine at Boston University. EPISODE RESOURCES: Website Instagram

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