Modern renaissance man Chris Classic is an American Music Award winning recording artist, social media influencer and business owner. He's the founder the lifestyle brand Savoir Faire, which features a signature fragrance and personal accessories.Chris's music can be heard on several movie soundtracks including Alvin and the Chipmunks, Fifty Shades of Grey, Just Wright, Horrible Bosses and many more. And, the demand for his signature fragrance is in higher demand than ever before.On this episode, Chris talks with Will Lucas about leveraging a personal brand to expand your opportunities in e-commerce and merchandising.Follow Will Lucas on Instagram at @willlucasLearn more about other Black tech disruptors and innovators at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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