A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein’s platform, that stitched‑together mess of tactics that feels productive but burns time and cash. From there, we pull back the curtain on werewolf branding.We also drive a stake through the vampire vanity press. Predatory packages can lock you out of key levers and lock you into a bad publisher. Then we unwrap the mummy mailing list. A cold, unused list is wasted gold. We close with a practical mindset for trolls and negative reviews: fix what’s fixable, ignore what’s not your market, and keep serving the people who show up for your work.If you’re ready to trade chaos for consistency, protect your rights, and turn seasonal scares into steady growth, this one’s for you. Subscribe, share with an author friend who needs a boost, and leave a quick review to help more writers find the show. Your support helps us keep the lights on—and the monsters out.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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