The world of home services is changing fast, and today on Born For The Trades, host Mandeep sits down with someone who’s been shaping that change for years. Brigham Dickinson, President of Power Selling Pros and founder of the Power Certification Program, returns to the show to dive deep into one of the hottest topics transforming every industry right now: artificial intelligence.Since 2009, Brigham has helped contractors across the U.S., Canada, and Australia turn their call centers into customer-experience powerhouses with a bold guarantee that teams will book at least 85% of their calls. But what happens when AI enters the picture? Can technology truly deliver the same “Wow!” moment that Brigham has built his entire philosophy around?In this episode, Brigham and Mandeep explore the crossroads of automation and authenticity. Brigham shares his candid take on AI chatbots and voice assistants, and whether they can ever match the warmth and empathy of a human voice. He believes technology should enhance human connection, not replace it, and he offers a powerful framework for how contractors can use AI to support their teams rather than distance themselves from their customers. Listeners will get a behind-the-scenes look at the latest AI tools reshaping customer service, from smart call routing to emotion-recognition technology, and how these innovations can help home service businesses stay ahead of the curve. But Brigham doesn’t just focus on tools; he dives into mindset. He emphasizes accountability, excellence, and the idea that creating unforgettable experiences starts with genuine care for people.For Brigham, the key to future success isn’t choosing between humans and machines; it’s understanding how both can work together to create something even better. As he puts it, “AI can make us faster, but only empathy makes us memorable.”If you’re a contractor, business owner, or team leader wondering how to embrace AI without losing your human edge, this episode is a must-listen. You’ll walk away inspired to rethink your customer interactions, reimagine your call-handling process, and reignite that spark that keeps customers coming back again and again.Tune in to Born For The Trades and hear from one of the industry’s most passionate voices about what it really takes to deliver excellence in the age of AI because the future of home services isn’t just smart… It’s human.Support the show

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