In this captivating episode of "Born for the Trades," we delve into the inspiring world of Michelle Van Beek, a beacon of leadership and empowerment in the home service trades. Despite the absence of our beloved host Mandeep Bhalla, co-host Shreya takes the helm, engaging in a profound conversation with Michelle, the Chief Operations Officer, Business Coach, and Co-Owner of Profit Rocket Group, and the President of E3, a groundbreaking non-profit organization.Michelle shares her journey of navigating through the challenges and triumphs within the trades over 8.5 years, emphasizing her dedication to leadership development and operational excellence. Her story is a testament to the resilience and potential of women in leadership roles, particularly in industries traditionally dominated by men. E3 - Empower, Equip, Elevate, stands as her vision brought to life, aiming to transform the lives of women in home services by fostering an environment of growth, support, and opportunity.This episode is not just a discussion; it's an invitation to explore the nuances of entrepreneurship within the home service industry, the common pitfalls businesses face, and the unique perspective women bring to operational roles. Michelle's candid insights into leadership challenges, her no-nonsense approach to business coaching, and her passionate advocacy for female empowerment through E3 are both enlightening and empowering.For anyone in the trades, aspiring leaders, or those passionate about empowering women in business, this episode offers invaluable lessons, stories of courage, and a call to action to support and participate in initiatives like E3 Women in Charge. Join us as we uncover the power of mentorship, the importance of authentic leadership, and the impact of creating a supportive community for women in the trades.Support the show

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