Today we talk to Steven Sashen who is the co-founder and CEO of Xero Shoes www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the company after discovering the comfort, benefits, and fun of natural movement, by getting out of thick, padded, motion-controlled shoes. Steven got back into running later in his life and was having all kinds of issues and injuries until someone suggested he try running barefoot to better understand his form in running. He was then able to see clearly that his form was wrong, which naturally corrected itself as he paid attention to this, and then he stopped getting injured and became a better runner. Xero Shoes 1:30Steven’s main sports and training 9:00The Nordic hamstring curl and exercises 11:35What shoe he runs in 13:55His backstory before entering this adventure 30:00Advice for someone coming to a shoe like Xero Shoe 45:00Helping women with arthritis 57:10Static position doesn’t help build strength 61:35Foot coffins 71:10“The way our product line developed is from people saying like you said, ‘I can’t wear anything else, but now I need a shoe for this thing that you don’t currently do.’ That’s how we’ve developed a product line is based on people saying ‘What am I gonna do if I have to go to work and I need a leather shoe?’ OK well we just made a leather casual shoe for you.” 27:[email protected]

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