Staging isn’t just swapping pillows—it’s a strategy. In this episode, John Engel and Roberto Cabrera sit down with Lisa Hynes (Stage to Show) and Mike Lubin (Brown Harris Stevens) to break down what staging actually is, how to scope it, and where it reliably moves the needle. We cover how to decide which rooms to stage (and when to do the whole home), how to prioritize budget across furniture rental, art, accessories, paint/touch-ups, delivery and install, and how to measure effectiveness using days on market and list-to-sale outcomes. You’ll hear the psychology behind a powerful first impression (flow, focal points, color discipline, lighting, curb appeal), how to read a staging proposal (what should and shouldn’t be in it), and when staging isn’t the answer (and what to do instead). If you’re listing this season, this is your playbook for presentation that converts. Watch on YouTube: https://www.youtube.com/watch?v=ekgaN12UYFA Episode page: https://www.boroughsandburbs.com/e/boroughs-burbs-129-real-estate-staging/ Links & Social Guests: • Mike Lubin — https://www.bhsusa.com/real-estate-agent/mike-lubin • LinkedIn: https://www.linkedin.com/in/mikelubinnyc/ • Lisa Hynes (Stage to Show) — https://www.stagetoshow.com/ LinkedIn: https://www.linkedin.com/in/lisa-a-hynes-rosenfeld-72b3669/ Hosts: • John Engel — Instagram: https://www.instagram.com/jengel199/ • LinkedIn: https://www.linkedin.com/in/jengel/ • Roberto Cabrera — Instagram: https://www.instagram.com/rcabrera1/ • LinkedIn: https://www.linkedin.com/in/roberto-cabrera-4619845/ Related Episodes (verified) Zen Home Design for Wellness & Luxury Living | Ep. 193 Decorate Like a Decorator | Ep. 154 Every Room Tells a Story (Philip Gorrivan & DJ Carey) | Ep. 132 Kips Bay Decorator Show House | Ep. 99 Why Designers, Architects & Builders Should Collaborate | Ep. 147 Keywords: #realestatestaging #homepresentation #stagingproposal #listingstrategy #buyerpsychology #daysonmarket #list-to-sale ratio #StagetoShow #BrownHarrisStevens

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“What did the council decide on item 42?” — answered with the speaker and the moment.