Episode 024: Julianne Smith - Marketing to a Niche Audience

Today’s guest is Julianne Smith of The Garter Girl, a company with a singular mission to design and hand-create a wedding heirloom that is so stylish and so special that brides couldn’t wait to save it for their daughters. Sometime during her journey building The Garter Girl, she also founded a popular D.C. wedding blog called United With Love, which she eventually sold. This episode was inspired by a blog post that Juli recently published titled Life Without Swipe Up, which essentially reflects on the obsession with getting 10,000 Instagram followers and the Swipe Up feature, and it explores why more followers doesn’t necessarily mean more success, the importance of knowing your niche and showing up consistently where your potential customers are. We chat all that and more throughout this episode, and we also learn how Juli used her background in PR and politics to vault The Garter Girl forward. Be sure to check out the show notes at daveyandkrista.com for the resources we mentioned during the episode, and I’d like to hear from you about what kind of content you’d like to see on the Brands that Book podcast as we move forward. I’d also like to know what episodes you’ve enjoyed the most so far and why. To leave your feedback, head on over to the Davey & Krista Facebook page and send us a message. For show notes and other resources, go to https://daveyandkrista.com/btb-juli-smith-episode-24.

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