Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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