In today's episode we are chatting about different audiences that you can create and target when advertising on Facebook. And one of my Till Agency partners, Jesse Morquecho, is here to explore this topic with me. In this conversation, we chat about five different audience or targeting possibilities that you can get started on, on the Facebook platform. We cover how to create those audiences within Facebook, considerations when targeting each of those audiences, and where we would recommend starting if you have a limited experience with Facebook advertising. Something that we should have mentioned at the beginning of the episode is the importance of testing. We've seen certain audiences work really well in one account and not at all in another. As with many things, it will likely take a little effort to start seeing consistent results. While we certainly believe that Facebook advertising can produce great results, it's not our intention to make it out to be some sort of magical platform that produces massive results without any effort. For the show notes, go to https://daveyandkrista.com/btb-till-agency-episode-83/

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