Caring for the planet with skincare brand Upcircle co-founder Anna Brightman

Send us a textThis week’s guest is Anna Brightman, a Forbes 30 under 30 in 2021 & co-founder of Upcircle Beauty transforming leftover natural ingredients into quality skincare products. They are certified B-Corp, certified organic, certified vegan, certified cruelty-free, certified plastic negative, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging.Everything they do at UpCircle is about seeing value in things that already exist. That’s why they make sustainable skincare products from ingredients that would otherwise be discarded. They've also extended the circular approach that they take to their ingredients to packaging too, and have now refilled 45,000 pieces of packaging via their “Return, Refill, Reuse” scheme.They are a team of 15 people, with an average age of 27. 75% of the team identify as women and they've had practically no investment, given the amount of growth they've experienced. Every ingredient they upcycle prevents the release of greenhouse gases through decomposition. For example, the 450 tonnes of coffee that they've upcycled into their scrubs and serum would've otherwise released an equivalent 54 tonnes of CO2. Sustainable products often cost more but they’re changing that. Their most expensive product is £26.99 and their Refill Scheme offers a freepost label and a 20% discount. Thanks Anna for creating a natural, organic, affordable beauty brand that inspires confidence in ourselves and allows us to participate in the circular economy in consideration for the wellbeing of the planet.You can find out more about Anna’s work on www.upcirclebeauty.comAnd follow her on Linkedin @AnnaBrightmanJoin Lou on LinkedinFollow her @brave_newgirl on Instagram and get her books Brave New Girl- How to be Fearless, FEAR LESS and her Internationally Bestselling book DARE TO SHARE on Amazon or Waterstones or Barnes & Noble. UK & US versions available.Lou is the founder of Brave New Girl Media, helping you  unlock your creativity, find your superpower and put your story in the spotlight to help others. BNGM enables you to showcase your vision and supercharge your impact in the world.   Support the showBrave New Girls podcast champions women rebel raisers moving mountains for people & the planet. The podcast ranks in top 2.5% globally, and currently No 12 in the top "45 Best UK Women's Podcasts to Listen to", with Host Lou Hamilton, artist, author & wellbeing coach. https://podcast.feedspot.com/uk_women_podcasts/ Thank you for listening and please subscribe to keep up to date on new episodes as they're released.Lou is the founder of Brave New Girl Media- bringing you inspiration, support and growth.Sign up to our emails for inspiration, support & growth and LOU'S LIFE LAB free downloadable guide https://bravenewgirlmedia.comInsta @brave_newgirlBooks: Dare to Share- bestselling guide to podcast guesting FEAR LESS- coaching guide to living more bravely Brave New Girl- How to be Fearless Paintings & Public Art www.LouHamiltonArt.comInsta @LouHamiltonArt

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